CAT | Social Network Analysis
3
SNA TIG Week: Maryann Durland on Analyzing Multiple Relationships in UCINET
No comments · Posted by Sheila Robinson in Social Network Analysis
Hi, I’m Maryann Durland, Co-Chair of the Social Network Analysis TIG and owner of Durland Consulting, where we specialize in social network analysis. In this post, I show how to enter data into UCINET for a network where you are measuring multiple types of relationships.
An NGO recently wanted to understand how a network of community organizations connected and what each saw as the strengths of the network members. This resulted in 15 different types of collaborative relationships based on the different activities that the network as a whole engaged in. Collaborative activities included collecting data, drafting reports, presenting reports, lobbying, recruiting other members, networking, and planning for the future.
UCINET accepts a variety of data formats. One common approach is to load data from an excel file(.xls, .xlsx, .csv) into a DL format. DL stands for “data language,” and the DL statement at the beginning of the file describes the data, including the number of nodes, labels, and the type of format. UCINET provides a menu-driven process for uploading data and converting to DL. In UCINET, select Data>Import Excel>DL-type formats and copy and paste your data into the DL Editor or open your Excel file using File>Open Excel file. Under Data format, select the appropriate format and other details about your data. For my NGO project, I selected Edgearray1 (ego alter rel1 rel2) to match the layout of my data, which was in the following order: the chooser (ego), the chosen (alter), and the type of collaborative activities (rel1, rel2, …). Though I have column labels, I do not need the labels chooser and chosen,and these will be deleted when I save the file.
Now you will have all relationships saved in one file. When you run measures for the network, you will run them on all relationships at the same time. To visualize the network, you can pull up the data in NetDraw (the network visualization program packaged with UCINET) and code for each relationship and show all of the relationships together in one sociogram or separately:
In the map above, the color of the arrows provides information on the type of collaborative activities reported by community organizations. For example, member 2 reported that they draft reports with member 3 (blue arrow), and member 3 reported they collect data with member 1 (red). The black arrow means a member said that they worked on lobbying efforts together. If members indicated multiple relationships, then the arrows are gray.
Rad Resource: UCINET 6 User’s Guide includes a section on importing data that illustrates how to format various DL files—explore here to learn about the possibilities!
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
2
SNA TIG Week: Simon Geletta on Analyzing Hospital Visitation Data in Gephi
2 Comments · Posted by Sheila Robinson in Social Network Analysis
Greetings! I am Simon Geletta – Program Co-Chair for the SNA-TIG and associate professor of public health atDes Moines University in Iowa. In this post, I illustrate how I used the open-source softwareGephi to conduct a social network analysis of hospital visitation patterns in Iowa.
Hospital utilization patterns are important to healthcare services research because they relate to the concept of access. Using SNA revealed more insight than other more “traditional” analytic approaches such as statistical summary tables and GIS maps, which provide insight on abstract (the statistical approach), or spatial patterns (the GIS approach). SNA allowed me to look at patterns of hospital use in the network, which shed further light on patient access to healthcare services.
Lesson Learned: Getting Data into Gephi. Originally, my data were stored in an Excel spreadsheet. To import the data, I used Gephi’s “Data Laboratory” interface (shown below). In my analysis, I used hospital locations and patient locations as nodes. The edges linked the patient location nodes to the hospital location nodes.
Hot Tip: You can import data into Gephi from a range of standard data formats, including spreadsheets and delimited files (comma separated, tab delimited, etc).
Lesson Learned: Visualizing Data in Gephi. In Gephi, I used the “Overview” window to visualize and analyze my data. To get an intuitive view of the hospital visitation network, I selected theForce Atlas 2 layout option, which balances speed and precision.
Hot Tip: Gephi includes 12 layout settings – fit for a wide array of network sizes and complexity. After applying layout settings, you can also tweak your layout to make it less cluttered.
Lesson Learned: Analyzing Data in Gephi. I used the modularity analysis function to identify communities within the network. The analysis revealed five closely knit hospital visitation patterns or communities that reflected geographic characteristics (i.e., most visits were to hospitals closest to the visitors), and organizational characteristics (larger hospitals attracted more patients – not only from their immediate locality but also patients that were further away from their localities.)
Once the communities were delineated, the “Overview” window also allowed me to filter the network by the community partitions and evaluate each community as a separate network. You can export and use measures from Gephi for modeling and hypothesis testing using other statistical software.
Rad Resource: For more information on the modularity analysis function, check out this article byV. D. Blondale and colleagues.
Lesson Learned: Selecting an appropriate layout for your network is an iterative process. It is not an “exact” science but a combination of science, art, and aesthetics.
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
1
SNA TIG Week: Jes Koepfler and Derek Hansen on Manipulating Network Graph Aesthetics in NodeXL to Visualize Online Community Engagement
1 Comment · Posted by Sheila Robinson in Social Network Analysis
Hello there! This is Jes Koepfler, Principal of UXR Consulting in Philadelphia, PA, and a PhD candidate at the University of Maryland in Information Studies, and Derek Hansen, Assistant Professor at Brigham Young University in the Information Technology department and one of the team members behind NodeXL. We are working with some of our colleagues at the Information Policy and Access Center at the University of Maryland to conduct an outcomes-based summative evaluation of an online civic engagement platform called ACTion Alexandria. As part of our multi-year, mixed-methods study, we’re using NodeXL to analyze social network data to address questions about community engagement through site participation.
Lesson Learned: We created the graph below using NodeXL. It shows the 5 key types of participation that visitors can engage in on the ACTion Alexandria website. In this graph, each dot represents a site visitor. Color represents how many activities site visitors have performed (e.g., orange=all 5 activities, dark blue=just 1 activity). Size also indicates the number of activities site visitors have performed. Each line represents an activity the site visitor engaged in on the website. The thickness of the lines (also referred to as edge thickness) shows the number of times a site visitor has performed an activity.
The graph highlights the following things about site participation:
- Most people only perform one activity, although a significant number perform two activities.
- Voting is by far the most popular way that people engage with the site.
- Blog posters post many times, but don’t tend to comment on each other’s blogs.
- People who engage with multiple types of activities are more likely to engage in them multiple times (i.e., have thicker lines).
Hot Tips:
- Bi-modal networks: Social network analysis is commonly used to understand relationships between people, but it can also show interesting patterns of relationships between people and things (like activities on a website). These are called bi-modal networks.
- Network graph aesthetics: Color, labels, line thickness, and size can all be used simultaneously to represent several types of information from your data in a network graph.
- Manual layout: Network graphs are easier to read when as few lines overlap each other possible. In NodeXL, use the manual layout feature to ‘untangle’ any criss-crossing edges or to overlapping nodes.
Rad Resources:
- Chapter 4: Getting Started with NodeXL, Layout, Visual Design, and Labeling of Analyzing Social Media Networks Using NodeXL provides a beginner-level, how-to guide for manipulating network graph aesthetics.
- Check out the NodeXL graph gallery for ideas on ways to use network graph aesthetics to tell different stories with your data.
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
30
SNA TIG Week: Castle Sinicrope on Picking Your Social Network Analysis Software
1 Comment · Posted by Sheila Robinson in Social Network Analysis
Hello all, I’m Castle Sinicrope, Webmaster for the Social Network Analysis TIG since 2011 and Policy Analyst at Social Policy Research Associates, a research, evaluation, and technical assistance firm in Oakland, CA. For newcomers to social network analysis, picking the right software package can be a daunting task. Here’s an overview of four commonly used tools for visualizing and analyzing networks:
NodeXL: A free, open-source spreadsheet add-in for Microsoft® Excel 2007 and 2010, NodeXL integrates with social media tools like Twitter and Facebook, allows users to generate maps, and calculates common network statistics.
Strengths: Beginner friendly, active on-line support community
Cost: Free
Rad Resources: Marc Smith’s previous AEA365 post, co-authored how-to guide, Analyzing Social Media Networks with NodeXL: Insights from a Connected World, and YouTube introduction to NodeXL.
Gephi: Hailed as the “Photoshop for graphs,” Gephi is a free, open-source standalone program for interactively exploring and visualizing networks and complex systems. Gephi includes common statistics for social network analysis and supports main file formats from other software programs.
Strengths: Powerful and flexible visualization tool
Cost: Free
Rad Resources: Be enthralled by the dazzling Introducing Gephi video and learn with (and from) their online community support forum.
UCINET/NetDraw: Comprehensive and well-established, UCINET is an all-in-one program that supports advanced social network analyses and network visualization through an accessible user interface.
Strengths: Calculates sophisticated network statistics
Cost: $40 (students), $150 (faculty), $250 (corporate). Faculty and corporations can purchase site licenses at a discount. NetDraw, UCINET’s program for visualizing network data, can be downloaded for free here.
Rad Resource: Hanneman and Riddle’s Introduction to Social Network Methods, a comprehensive on-line textbook that introduces basics of social network analysis through UCINET.
R: Not for the faint of heart, R does not have a typical user interface. To succeed with R, you need to be comfortable with programming and writing your own code. The reward? Flexibility and ability to clean your data, visualize your networks, and generate network statistics, all in the same program.
Strengths: Very customizable and powerful
Cost: Free
Rad Resource: Stanford University’s R for Social Network Analysis website includes step-by-step instructions for getting started with SNA in R.
Stay tuned for demo posts for NodeXL, Gephi, and UCINET later this week!
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
29
SNA TIG Week: Sophia Guevara on Being a Social Network Analysis Beginner
1 Comment · Posted by Sheila Robinson in Social Network Analysis
My name is Sophia Guevara, and I am the Program Co-Chair for the Social Network Analysis (SNA) TIG. I am currently pursuing my MPA degree at Wayne State University.
Like many graduate students, I spend much of my time studying traditional evaluation techniques for identifying and measuring the success of programs. I first learned about social network analysis by being mentored by a professional who did evaluation work at a large nonprofit.
For newcomers to SNA, knowing where to start can be intimidating. Based on my experience as a beginner, here are three tips to get you started:
Hot Tip #1: Get Involved and Learn from Others. One of the best ways to learn about SNA is to get involved in a community of practice. Each day, more and more evaluators are adding social network analysis to their toolkits, and many of us are learning together. I joined the AEA SNA TIG to learn from other AEA members who are active in the field and using SNA in their work.
Rad Resource: Join the expanding Network Weaving Facebook group to learn from other practitioners. Not only can you learn from others, ask questions, and interact with the growing group, but you can also discover innovative resources like Marc Smith’s NodeXL office hours via Google Hangout.
Hot Tip #2: Explore Online Resources. In addition to getting involved in learning communities, you can find a wealth of resources for SNA beginners on the web.
Rad Resource: This introductory slide show from Giorgos Cheliotis provides an overview and introduction to key concepts in SNA, including networks, tie strength, key players, and cohesion.
Hot Tip #3: Read Past Studies. One of the best ways to figure out how to bring SNA into your work is to learn from how other evaluators have used it. If you are an AEA member, you can find examples by searching the AEA journals for “social network analysis.” For example, New Directions for Evaluation has 19 articles, from 1992 to 2012 that incorporate and highlight SNA as an evaluation method, including the 2005 special issue on Social Network Analysis in Evaluation.
Rad Resource: Learn about how the Young Foundation mapped social networks to improve public service delivery in England (powerpoint summaryhere). This study examined relationships between residents and public service agencies and made recommendations for using networks to improve service delivery and communication.
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
28
SNA TIG Week: Stacey Friedman on the Relevance of Social Network Analysis for Evaluation
1 Comment · Posted by Sheila Robinson in Social Network Analysis
Welcome to the Social Network Analysis in Evaluation (SNA) TIG week on AEA365! My name is Stacey Friedman, and I am Co-Chair of the SNA TIG. I am the Associate Director of Evaluation and Planning for the Foundation for Advancement of International Education and Research (FAIMER), which works to improve education of health professionals around the world.
It is difficult to miss the increasing interest in “social networks.” Everything from social media to open office design concepts emphasizes social networks – patterns of relationships between people. Hand-in-hand with this is an interest among evaluation stakeholders in the “relationship” aspects of programs. Questions arise about, for example, the position of people or organizations in networks (e.g., who are key hubs of information and resources?), how individual characteristics (e.g., years of work experience, organization type) relate to network position, and the overall network structure (e.g., are there more collaborative relationships in the network over time?).
How can we as evaluators meet this need for insights into social networks? Social network analysis is an approach to studying networks of social relationships.
Hot Tip: If you search the AEA365 archives, you will find over 20 posts related to “social network analysis.” They note that using SNA in evaluation can help program stakeholders to:
- Examine relationships among individual entities (people, organizations, etc)
- See where individual entities stand in the network
- Understand communication redundancies and inefficiencies
- Reveal people who occupy key positions
- Reveal clusters in the crowd
- Foster collaboration
- Visualize the development of collaborations
- Study change/stability in network membership and structure over time
Hot Tip: SNA provides this information through a combination of both numeric data and visual graphics (sociograms). For example, it can provide numeric data about network “density.” Density indicates what proportion of all possible relationships in a network actually exist. So a density of 1 (or 100%) means that everyone in the network is connected to everyone else. And a density of 0.80 indicates that 80% of all possible relationships actually exist. This numeric information can be complemented by visual representations. For example, looking at the sociograms below, where each red dot represents an individual entity and each line represents a relationship – which one looks more dense?
Stay tuned this week for more about SNA-specific methodologies and tools – and how they can be applied within evaluations.
Rad Resource: Visit the SNA TIG website! Theresources page includes references, information about trainings, and more.
The American Evaluation Association is celebrating Social Network Analysis Week with our colleagues in the Social Network Analysis Topical Interest Group. The contributions all this week to aea365 come from our SNA TIG members. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
7
Bloggers Series: Robert Medina on So What? Your Weekly Guide to Advocacy With Impact
No comments · Posted by Susan Kistler in Advocacy and Policy Change, Social Network Analysis
Hey there! I’m Robert Medina, Program Manager for the Aspen Institute’s Advocacy Planning and Evaluation Program, a consulting group based in Washington, DC.
Rad Resource – So What? Your Weekly Guide to Advocacy with Impact: Most evaluators would agree that all data isn’t necessarily useful data. To understand the distinction—between what’s valuable and what’s not, what should be measured and what doesn’t need to be—we like to ask that pesky question, “so what?” It’s in that spirit that I blog each Friday.
Every week I write about research, news and cool resources related to advocacy and social change evaluation for an audience of advocates, evaluators, funders and others in the civil society sector. Curious? Sign up to receive new posts (just three short items) fresh off my keyboard.
Hot Tips – favorite posts: Here are five of my favorites.
- Building capacity: We frequently tell advocates and funders that building advocacy capacity is just as important as hitting your policy targets. Soon after the Komen debacle, Planned Parenthood showed exactly why this is the case.
- Advocacy networks: In June 2012, Professor Jeremy Shiffman stopped by the Institute to talk about his work on global health policy networks. I discuss how he evaluates the potential effectiveness of these advocacy networks based on issue characteristics, the socio-political environment and network-specific factors.
- Telenovela advocacy: Ok, I admit it—I love telenovelas. The more melodramatic, the better. Fortunately, millions around the world agree with me. So why not use this hugely popular medium to promote social issues, like education and HIV/AIDS prevention? The Population Media Center and others conducting media-driven advocacy know it can work.
- Social network analysis: In its October 2012 issue, the American Journal of Evaluation published a study looking at the functioning of advocacy coalitions using social network analysis. Sure, this kind of quantitative methodology is far from a silver bullet. However, it may help advocacy evaluators better understand the complexity of their target ecosystem.
- A very bad mammoth: ‘Cause we all need a good laugh at least once a day. And who doesn’t enjoy a fantastical story—with witches and a very bad mammoth—as told by a child…in French? Much of advocacy is about weaving narratives, after all.
Lessons Learned – why I blog: “So What?” aims to contribute to the growing advocacy evaluation field. While we do feature research findings, innovative methodologies, and evaluation theories every now and then, our blog is far from academic. I regularly do deep dives into blogs, newspapers and program websites in search of nuggets of wisdom (sometimes mammoth-sized) that our readers may find useful, interesting, and funny too.
Lessons Learned – what I’ve learned: Be brief. ‘Nuff said.
This winter, we’re continuing our series highlighting evaluators who blog. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
28
Innovative #Eval Week: Anderson, Taylor, and Venegas Swanson on Visualizing the Conference Experience
No comments · Posted by Susan Kistler in Data Visualization and Reporting, Integrating Technology into Evaluation, Social Network Analysis
Hi! Our names are Kirsten Anderson, Anika Taylor, and Tatyana Venegas Swanson. We are students from the University of Minnesota who were tasked with designing an innovative method of evaluating the AEA Conference. Originally we wanted to display the connections that formed between individuals over the course of the conference. However, due to time constraints and the size of the network, a visualization map of all 2,500 attendees was not feasible. So given the data we had access to, we chose to use conference sessions and TIGs as the data points in our map. The goal was to create an interactive display that could both collect and display data as it changed.
The large blue dots represent the various TIGs while the green and pink represented the sessions. Conference attendees were encouraged to place a dot sticker next to a presentation from which they took away something particularly interesting or helpful.
Rad Resource – Cytoscape: To create the visualization we used Cytoscape, an open-source bioinformatics software. This software is incredibly easy to use even for those unfamiliar with writing code but it does require the users to create precisely formatted excel spreadsheets for importing data.
Lessons Learned:
- If replicating this evaluation, we would like to get permission to use data from all conference attendees as that would have allowed us to complete the project as originally intended and allow for more complex analysis.
- Printing an image of this size and resolution proved problematic and is costly. Furthermore, the image was still too small for many people to effectively use. A potentially better option would be to project the image from a computer and digitize the interactive element. Participants could enter their connections into the computer as well as interact more closely with the map itself, aside from the projection.
- An initial finding is that the Data Visualization TIG was a center of participation on the map, unsurprisingly.
Feel free to post to the comments section of aea365 if you have any questions regarding the details of this visualization experiment.
We’re learning all this week from the University of Minnesota Innovative Evaluation Team from Evaluation 2012. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluator.
27
Gary Resnick on Using Social Network Analysis to Describe Inter-Organizational Coordination and Collaboration Networks
No comments · Posted by kgolden in Cluster, Multi-site and Multi-level Evaluation, Data Visualization and Reporting, Human Services Evaluation, Prek-12 Educational Evaluation, Social Network Analysis
My name is Gary Resnick and I am the Director of Research at Harder+Company Community Research, a California-based consulting firm. My background combines program evaluation with child development research, and I have an interest in system theory and networks.
Harder+Company has been involved evaluating First 5 programs in a number of California counties. First 5 arose from 1998 Proposition 10, adding a tax on tobacco products with funds distributed to counties to fund local programs that improve services for children birth to 5 and their families. An important goal of First 5 funding is to act as a catalyst for change in each county’s systems of care. To measure system change, we focused on inter-agency coordination and collaboration. Increases in coordination and collaboration would indicate that agencies are better able to share resources and clients, reduce redundancies and service gaps, and increase efficiency.
Rad Resource: The Levels of Collaboration Scale assesses collaboration, has excellent psychometric properties and can be administered in web-based surveys to agency respondents. To see it in action, check out this article in the American Journal of Evaluation. Originally a 5-point Likert scale, we combined the two highest scale points creating a 4-point scale to make it easier for respondents.
Hot Tip: Start by defining the network member agencies using objective, clear, and unbiased criteria. Later, you can expand the network by asking respondents to nominate up to three additional agencies with whom they interact.
Hot Tip: Select at least two respondents from each organization, three is better, from different levels of the organization, administrators and managers as well as direct line staff.
Lesson Learned: It is important to have complete, reciprocal ratings for each agency (even if not from all respondents). If you have too much missing data at the agency level, consider excluding the agency from the network.
Hot Tip: Use Netdraw, a Windows freeware program, to produce two-dimensional network maps from agency-level Collaboration Scale ratings. See our maps here. The maps identify agencies most involved with other agencies at the center of the map (key players) and those least involved, at the periphery of the network. Add attributes of agencies (e.g. geographic region served) to map subgroups of your network.
Hot Tip: Produce two sets of maps, one with no agency labels for public reporting, and another with agency labels, for internal discussions with clients and agencies. Convene a meeting with the agency respondents and show them the maps with agency labels, to help them understand where they stand in the network and to foster collaboration.
Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.
collaboration · free tools · interagency · Likert scale · mapping · systems of care
6
June Gothberg on Using Linguistic Inquiry and Word Count (LIWC) Software
5 Comments · Posted by jgothberg in Community Psychology, Integrating Technology into Evaluation, Qualitative Methods, Social Network Analysis
Greetings, I am June Gothberg, Lead Curator for aea365 and Research Associate at Western Michigan University. As Lead Curator, I am always looking for ways to expand the knowledge of evaluators through hot tips, cool tricks, lessons learned, and rad resources. While working on my dissertation, I made a great find and thought I would share it with you. I was looking for a way to measure my variables measuring conversations between participants. In my search of the literature, I ran across the Linguistic Inquiry and Word Count (LIWC) software and discovered it’s multitude of uses.
LIWC is a computerized text analysis program with Mac and Window versions. It calculates the degree to which people use different categories of words across texts, including emails, speeches, poems, or transcribed daily speech. A few of the most interesting include positive or negative emotions, self-references, causal words, as well as 70 other language dimensions. A new area in which LIWC is being used is social network analysis.
Lessons Learned:
- Don’t be afraid to go outside your field. For example, the roots of modern text analysis are found in the field of psychology.
- In general, LIWC categorizes words hierarchically. For example, insight is a subgroup of cognitive processes and anger is a subgroup of negative emotions. So, you must decide what level to measure.
- LIWC offers a nice triangulation for analyzing data. It helped validate the rater/coder findings of my study in an unbiased manner.
- Except for raw word count and words per sentence, all variables reflect the percentage of total words.
Hot Tips:
- LIWC offers a truncated free online version. This is a good way to try-before-you-buy. You must supply the gender and age for the participant from which the text was derived.
- LIWClite7 is an affordable student version with a few less options.
- LIWC2007 allows customized dictionaries of words and phrases. We are currently working on an evidence-based dictionary to identify words in speech as markers for resiliency and self-determination.
- Read the manual! The manual explains how to deal with abbreviations, punctuation, numerals, contractions, time stamps, slang, nonfluencies, and filler words.
- Use a transcriber who understands the manual. If transcriptionists follow the LIWC guidelines much time and effort is saved.
- Use the option for batch processing.
- Combine variables. If you have a certain variable of interest, you may move LIWC output into your statistical analysis software and combine variables. One of our variables of interest was participant feelings of a positive employment outlook. We combined positive emotion, future tense, and employment (posemo+future+work). We were then able to compare those who participated in a skills training session and those who did not.
Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.









