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Writing Effectively for Twitter by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Twitter to communicate with AEA members and the evaluation community. It is an effective tool for sharing information and staying relevant in conversations. I have compiled a few tips that will help you compose tweets of your own!

Hot Tip: Keep tweets conversational

Twitter allows for informal conversations. Your posts should be professional, but not overly formal or business-like. This is your opportunity to show your personality or the personality of your organization.

Hot Tip: Talk with people

Twitter is a social media site, social being the key word. When composing tweets, make sure your posts are talking to people and not at people. Tag organization or people in your posts, respond to direct messages, and engage with people who are using your hashtag to stay up-to-date with conversations that are taking place online.

Hot Tip: Keep it short

You only have 140 characters to work with, so keep your message streamlined and to the point. Try to avoid fillers such as “check out”, “see what’s new”, or “Its almost here”. These phrases can add un-necessary length to your post.

Hot Tip: Tell your followers where you are taking them

When you provide a link in your post, identify what you are linking to. This can be a video, articles, or maybe a pdf document. Simply put [VIDEO] in front of your link.

I look forward to engaging with you on Twitter! Follow us @aeaweb!

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