Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team.
Did you know that there’s a science to receiving maximum engagement on your social content? It’s true! Capturing your audience’s attention often comes down to timing – when you choose to hit send on your posts.
So, what are the best hours to post on each social media channel?
The answer: It depends! Good post timing depends on the platform you’re using, as well as how your audience interacts with that platform, the regions and time zones you’re targeting, and your individual marketing goals. However, there are a few trends that can help inform your posting strategy.
Facebook and Twitter both see high engagement at 9:00 AM, whereas one of the best times to post on Instagram is 5:00 PM. LinkedIn caters to B2B audiences, with an ideal posting time of 10:00 AM to 12:00 PM. Surprisingly, Pinterest sees high engagement later in the evening (and even as late as 4:00 AM).
Of course, these numbers don’t explain everything – how much engagement you get depends on your audience, how well you know them, and the content you publish for them. Happy posting!
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