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Jessica Byrnes

Practice Positivity: Thinking Happy Thoughts in 2020

Hi, I’m Cady Stokes, editor of AEA’s monthly newsletter. It’s that time of year again—the holiday bliss has officially worn off, it’s beyond cold out, and it seems like we’re stuck inside until further notice. This makes it easy to get wrapped up in those ever-present winter blues. So, how do we combat these feelings of …

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2 Digital Trends to Follow in 2020 by Jessica Byrnes

Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team. Back in February, I wrote about a few up-and-coming digital trends to employ in your social media strategy – and I received some great feedback from that post! So, with 2019 quickly coming to a close, let’s set our sights on 2020: Keep …

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Utilize Social Media to the Fullest at Conferences by Jessica Byrnes

Hi, my name Jessica Byrnes and I’m a member of the AEA marketing team. As I’ve written about before, one of the greatest values of attending conferences like Evaluation 2019 is the people you meet and the networks you develop.  It can sometimes be difficult to put yourself out there and meet new people, especially at a …

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What Social Media Platform Is Best for You and Your Industry? by Jessica Byrnes

Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team. Did you know that 92% of marketers say social media has helped increase their business exposure? Essentially: If social media isn’t already a part of your marketing model, you’re missing out on a huge opportunity! However, it’s important that you spend your time and …

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When to Post on Social Media – and Does It Matter? by Jessica Byrnes

Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team. Did you know that there’s a science to receiving maximum engagement on your social content? It’s true! Capturing your audience’s attention often comes down to timing – when you choose to hit send on your posts. So, what are the best hours …

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