Matt Keene and Chris created the popular fuzzy logic model for the Oregon Paint Stewardship Pilot Program. The fuzzy logic model concept (FLM) evolved out of the desire to make the traditional logic model dynamic, non-linear and stakeholder-friendly. This logic model embraces fluid and approximate reasoning and provides an evaluation reporting framework.
We provide tips, tricks and resources for illustrating and disseminating your FLM.
Rad Resources: Creating a FLM begins with a sketch of the theory of action and theory of change (get out your pencil and paper!). Once finalized, it’s time to digitize. For DIY’ers, we recommend OmniGraffle 5 Professional ($199.99), Adobe Illustrator CS5 ($599.00) or DoView ($79.95).
OmniGraffle offers quick page-layout design and is great for Mac users. DoView turns outcome models into user-friendly web pages. Adobe Illustrator is the graphic design industry standard. It allows total control over the project and is a complex tool.
Hot Tip: Hiring a graphic designer can cost can anywhere from $60-100/hour. You save time when the designer translates your sketch into an illustration tailored to stakeholders’ needs using sound visual design principles. The illustration for the Oregon paint program (above) would cost somewhere between $2000-3500.
If your FLM doesn’t require advanced user interaction, purchase a pre-built website from the hosting company. WordPress, free software installed by your host company is another option. WordPress offers easy blog creation and site-enhancing plugins, but requires basic web development knowledge. Apply a theme to give your website for a professional look. Using Adobe Dreamweaver CS5 ($399.00) is for someone with advanced website coding knowledge.
Hot Tip: You can also hire a designer to bring the FLM to life. A web designer will charge $100-150/hour. Meet with the designer and communicate your goals in order to get a cost estimate for website creation. A designer can create a site for as little as $1000. The value add of a good designer is the expertise to secure the website, monitor traffic and optimize content for search engines. Website design costs can be offset by time and money saved disseminating results electronically.
Beyond the basics
Cool Trick: Employ social media and video technologies to increase stakeholder engagement and evaluation use.
Run with it
FLM opens the door for enhanced stakeholder engagement, reporting, results dissemination and evidence-based decision making. Let us know how you use FLMs to meet your client needs.
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