Hi, I’m Jessica Byrnes, a Marketing and Communications Associate on the AEA team. I joined the AEA staff full-time this past June, which means my summer has been spent learning as much as possible about our organization – and about evaluation in general. While the practice of evaluation is, admittedly, a relatively new concept for me, I’m learning why the field is so important and how evaluation is impacting programs that I interact with on a daily basis.
As a recent college graduate, I am very familiar with social media, and it’s something I use both personally and professionally. Here are a few social media tips you can try before the summer ends:
Hot Tip: Consult the calendar
The calendar is a great place to look for inspiration when it comes to drafting your social media posts. In addition to major holidays like the Fourth of July or Labor Day, there are also some fun and quirky holidays you can utilize for creative content ideas. Choose the days that are relevant to your practice and enjoyable for your audience! For example:
8/5: National Friendship Day
8/9: National Book Lovers Day
8/12: International Youth Day
8/15: National Relaxation Day
Hot Tip: Cite seasonal activities
Beyond holidays, there are several seasonal activities that relate to the summer months: cookouts, vacations, beach trips, back-to-school activities, camping, and more. Use these events as inspiration. Create or share a cool infographic that relates to going back to the classroom, add a personal story to your Facebook or Twitter posts, or put out a simple poll to see what goals your followers have accomplished during the summer. All of these tactics can increase your engagement with followers.
Hot Tip: Try something new
If the summer is a slow time for your practice, take advantage of the downtime by trying something new, like experimenting with a new social network. Do your due diligence to understand if introducing a Pinterest or Instagram page – or even an evaluation blog – is right for your needs. Whatever the undertaking may be, the summer is a great time to learn something new that you’ll be able to use throughout the year.
Feel free to share with us the ways you’ve used social media this summer. I look forward to the rest of my summer with AEA and to all the months that follow!
Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to firstname.lastname@example.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.