DVR TIG Week: Taking the first step: creating a data visualization culture in our organization by Manon Billaud, Meredith Pinto, Emily Moore, Anika Hannan, and Whitney Rémy

Manon Billaud, Meredith Pinto, Emily Moore, Anika Hannan, and Whitney Rémy
Manon Billaud, Meredith Pinto, Emily Moore, Anika Hannan, and Whitney Rémy

Hi there! It’s Manon, Meredith, Emily, Anika and Whitney, and we are a group of Public Health Analysts, Evaluators, and Epidemiologists at RTI International – an independent, nonprofit research institute. We are passionate about creating engaging evaluation products, so we banded together as champions of data viz to improve how our organization shares project findings. We’re here today to share our experiences and hot tips for building a data viz culture in your organization.

Hot Tips

Find others committed to data viz

We all know creating organizational change is hard, but it’s even harder alone. Start off by connecting with others who also have a passion for data viz and are willing to step into that champion role alongside you.

As a team, we held many informal conversations about data viz, our role models, proudest moments and lessons learned. These conversations fostered deeper professional connections, and helped us create a mini, informal community of data viz learning and support.

Have a vision…and a plan

What does an ideal data viz future look like for your organization? Think about the staff in your organization’s data viz strengths and weaknesses, and what you’d like to improve. Then, figure out a plan to make that happen. Are you hoping to replace 30-page reports with 1-page graphics? Or maybe start using charts that capture attention with color and minimal distractions? How will you do that? Workshops? Trainings? A Community of Practice? Office hours?

We envision RTI being well-known for creating engaging and useful reports and presentations for our clients. We have a few plans for our organization, including hosting data visualization workshops in the future where our colleagues can collaborate on improving charts and visuals for our clients.

Get leadership on board

Leadership approval is key, because most of us can agree – when there is leadership buy-in, actual change happens. Show leadership how data viz can help them and the organization stand out – get more funding and more recognition. To get leadership approval we suggest sharing examples, success stories, and your data viz vision and plans. Once leadership is on board, data viz will inevitably be a priority and staff will be more encouraged to build their skills.

For our organization, we met with leadership and shared how our team’s evaluation efforts helped our client win an award because of the visually appealing and accessible product our team helped to create. That example started the movement.

Start small

Don’t try to change the whole organization at one time. Instead, identify key groups of people who are most likely to have an interest or stake in this type of work.

We started working with evaluation folks and other groups working on similar projects with similar clients.

Keep it simple

Show people just how easy data viz changes can be by demonstrating simple tips and tricks on well-known available digital tools.

We shared basic insights on common data viz “rules” and how easy those were to apply to any dataset and chart in Excel.

Just get going

Most importantly, just start the movement! Even if it seems daunting, take that first step and share your love of data viz with others. We started with one short Lunch & Learn presentation, and that eventually evolved to another.

We are still in the early stages of building a data viz culture, so if you have any suggestions or lessons learned, we’d love to hear your experiences!


The American Evaluation Association is hosting Data Visualization and Reporting (DVR) Week with our colleagues in the DVR Topical Interest Group. The contributions all this week to AEA365 come from DVR TIG members. Do you have questions, concerns, kudos, or content to extend this AEA365 contribution? Please add them in the comments section for this post on the AEA365 webpage so that we may enrich our community of practice. Would you like to submit an AEA365 Tip? Please send a note of interest to AEA365@eval.org. AEA365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators. The views and opinions expressed on the AEA365 blog are solely those of the original authors and other contributors. These views and opinions do not necessarily represent those of the American Evaluation Association, and/or any/all contributors to this site.

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