William Faulkner and João Martinho on Visual Communication with a Poster: A Quick, Dirty, and Biased Case Study
Hello, we are William Faulkner (i2i Institute) and João Martinho (PlanPP), writing here on our own poster design process, which apparently worked well enough to impress some of the judges at AEA 2014. We were guided by a simple principle: understand what the target audience considers relevant and where this overlaps with that which we …