Lija Greenseid on Conducting Mixed-Mode Surveys
I’m Lija Greenseid, a senior evaluator with Professional Data Analysts, Inc. in Minneapolis, Minnesota. A mixed-mode survey is a survey that collects data by more than one mode, such as telephone, mail, or web. PDA has conducted many mixed-mode surveys as components of our evaluations of state stop-smoking programs, such as tobacco quitlines and in-person …
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