Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated to content that really interests your audience and engages them in conversations. So how can you master this equation? I have put together a few tips and tools to help you out!
Rad Resource: Google Alerts
Google Alerts are a great way to follow key terms, people, or organizations that’s are making headlines. You can get emails when new results for a topic show up in Google Search. For example, you can get information about news, products, or mentions of your keywords. You can set up your google alerts here: https://www.google.com/alerts#
Hot Tip: Repurpose Your Content
If your organization produces a publication, this can be a great resource for social media. Repurpose articles or blog posts by sharing this content on your social media channels. You can even look back at past issues and start a discussion around an archived topic.
Hot Tips: Share Topics, Not Actions
We often want to use social media to promote our webinars, tools, or services. Although social media is a great outlet for these messages, your audience will not be interested in your content if you keep asking them to make a purchase. Try another approach—present your promotional content as topics instead of actions. Create a conversation around the topic of your webinar or ask your audience how they overcome challenges. These types of online conversations can lead to more overall engagement.
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