Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team.
Now that 2019 is in full swing, it’s time to put your social media goals and strategies for the new year into practice. Below are two top trends to keep up with in 2019 to take your online presence to the next level.
Trend 1: Authentic, Quality Engagement
In 2018, social media users across the board questioned the privacy, accuracy, and ethics of their social networks. Because of this, Hootsuite recommends focusing less on maximizing reach and more on generating transparent, quality engagement in 2019.
Try taking part in (or leading) a Twitter chat—a public discussion on Twitter around a specific hashtag or topic. Twitter chats are a great way to build community by generating lively discussions around your followers’ interests. We recommend trying the #EvalTwitter chat.
Trend 2: The “Story” Feature
Stories—a feature that lets users post photos and videos to Facebook, Instagram, and Snapchat that vanish after 24 hours—are overwhelmingly visual and meant to be consumed on the fly. Stories’ immediacy and personal nature make them popular amongst users.
Start incorporating Stories into your social media marketing routine! Stories can be as easy to create as you choose, and because they often disappear after a day, there’s more room for fun and experimentation.
If you take part in either of these trends—or are planning on giving them a try—let me know in the comments below!
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