Writing for Twitter by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Twitter to communicate with AEA members and the evaluation community as a whole. It is an effective tool for sharing information and staying relevant in conversations. I have compiled a few tips that will help you compose tweets of your own!

Hot Tip: Keep tweets conversational

Twitter allows for informal conversations. Your posts should be professional, but not overly formal or business-like. This is your opportunity to show your personality or the personality of your organization.

Hot Tip: Connect with people

Twitter is a SOCIAL media site. When composing tweets, make sure your posts are talking to people and not at people. Tag organization or people in your posts, respond to direct messages, RT and comment on posts where you can provide additional insights, and engage with people who are using hashtags to stay up-to-date with conversations that are taking place online.

Hot Tip: Keep it short

You only have 280 characters to work with, so keep your message streamlined and to the point. Try to avoid fillers such as “check out”, “see what’s new”, or “Its almost here”. These phrases can add un-necessary length to your post.

I look forward to engaging with you on Twitter! Follow us @aeaweb!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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