Hello, we’re Anthony Oboh, an I/O Psychology Doctoral candidate at Keiser University and Consulting Research Intern, and Sy Islam, Principal Consultant with Talent Metrics, a data-driven consulting firm. It is often said, “a picture is worth a thousand words” and that means using visuals can help people understand data more effectively. At Talent Metrics, we help professional organizations evaluate the effectiveness of their meetings. Visualizations can help professional organizations evaluate the quality of their meetings. Data visualization is an easy way for people to understand and interpret information. The simpler and more dynamic the visualization, the easier it is for people to interpret. Often, professional organizations evaluate their meetings based on content, relevance, and the satisfaction of the participated members. Such data can be presented in a simple yet powerful data visualization that can help these organizations evaluate their events more effectively.
Hot Tip: Use data visualization to report multiple pieces of data in a concise and simple manner.
A data visualization like a bar chart or stacked graph such as the one below is an easy way of presenting and communicating information about participants’ experience of a meeting or events. Most meeting feedback is collected after the meeting and can be presented in a simple visual like the stacked bar chart. However, more meaningful findings could be discovered by using longitudinal data. Professional organizations can evaluate how effective different subjects or meeting topics are over time.
Stacked Bar Indicating Members’ Reactions/Outcome of a Meeting
A survey conducted at the end of a networking event, used to understand how well the event was, particularly to have a better understanding of the impact the event had made on the attendees.
You can use a simple line graph to track these same results over time. Review the line graph below. From this line graph we can evaluate the effectiveness of meetings on these criteria over time and provide appropriate content curation for future professional meetings.
Lessons Learned: Using a longitudinal data such as the line graph above is extremely beneficial to understand how the content of professional networking events is perceived by audience members.
Rad Resources: Check out these resources to learn more about data visualization!
- Data visualization: The top Five Advantages of Data Visualization
- Data visualization: What it is and why it Matters
- Check out Dr. Evan Sinar’s post about data visualizations you should be using more often
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