My name is Susan Kistler and I am on a crusade to expand our reporting horizons. Earlier this month, we looked at little chocolate reports. Today, let’s consider adding videos to your evaluation reporting toolbox.
Get Involved: But first, a little incentive for you to share your best alternative reporting ideas. And possibly get a reward for doing it. In the notes to this blog, or via twitter using the hashtag #altreporting, share either (a) your best unique evaluation reporting idea, or (b) a link to a great alternative evaluation report, and in either case note why you love it. I’ll randomly draw one winner from among the commenters/tweeters and send you a copy of “How to Shoot Video That Doesn’t Suck,” a book that can help anyone create video that isn’t embarrassing. Contribute as often as you like, but you will be entered only once in the random drawing on May 1.
Back to our programming. If you are reading this via a medium that does not allow you to view the embedded videos, such as most email, please click back through to the blog now by clicking on the title to the post.
Rad Resource – Unique Reporting Videos: Kate Tinworth, via a post on her always thought-provoking ExposeYourMuseum blog, recently shared three wonderful short video reports made by her audience insights team when she was working at the Denver Museum of Nature and Science. Each uses everyday objects to help visualize evaluation findings in an engaging way.
This video is my favorite of the three. It introduces the evaluators, reports demographics via a stacked bar chart built from jellybeans, and is at once professional and accessible.
Cool Trick: Kate’s team met museum volunteers and staff at the door with small bags of jellybeans that included a cryptic link to the report in order to get people to view the video.
Rad Resource – Unique Reporting Videos: This video from a team in Melbourne, Australia, shares findings from an evaluation of a primary school kitchen gardening program. It introduces the key stakeholders and deepens our understanding of the program without listing its components.
Rad Resource – Unique Reporting Videos: I wrote before on aea365 about getting this mock reporting video made for $5. I can still envision it embedded on an animal shelter’s website, noting how the shelter is using its evaluation findings. My favorite part is that it talks about evaluation use – how things are changing because of the evaluation at a small business.
Rad Resource: Visit the Alternative Reporting – Videos Pinterest Page I’m curating for TheSmarterOne.com for more reporting video examples and commentary.
Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to email@example.com. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.