Hi AEA365 readers!
I am Sara Vaca, independent consultant and frequent Saturday contributor to this blog, and I am coming today with a short-experiment-post, aiming to collect data (about evaluators’ reading speed) and come back to you with the results.
It all started some days ago when I was finally reading Kylie Hutchinson’s book A Short Primer on Innovative Evaluation Reporting, which I had been meaning to do for a long time.
The book is full of good ideas, wisdom and humor, and her starting point is how reports need to evolve because evaluation users do not have the time to read them. People usually read 500 words per minute (equivalent to one page in 12 font size), so a 50-pages report would take 50 minutes to read.
?”(…) the average person reads at a rate of 300 words per minute. Higher-educated individuals, such as business executives, read at a speed of 475 words per minute, and college professors read at 675”.Hutchinson, Kylie S.. A Short Primer on Innovative Evaluation Reporting (p. 14).
And she adds a link to a test to measure your reading speed.
Lessons Learned: So I was very curious and took the test (twice) to realize that I am so slow reading!! It is true that English is not my mother tongue, but I scored 200-250 words per minute and with a low level of comprehension! This was really disappointing, but it made me understand why I am often frustrated for how long anything takes me, and the amount of papers I start and never finish reading; and on the other hand, made me realize why I am so visual.
Rad Resource: So I thought of this experiment – I would love to know what is the reading average of my fellow evaluators.
So I invite you to click in this link, where you can find the link to the test + a quick survey to share your score. It should take around 4 minutes in total.
Cool Trick: After a couple of weeks, I will come back with another post sharing the results of the survey, and some of the implications that our reading speed may have for our evaluation practice.
Thanks in advance!
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