Lija Greenseid on Using a Readability Calculator

My name is Lija Greenseid. I am a Senior Evaluator, with Professional Data Analysts, Inc. in Minneapolis, MN. We conduct evaluations of stop-smoking programs. Smokers generally have lower education and literacy levels than the general population. Therefore, we want to make sure the materials we develop are understandable to smokers.

Rad Resource: Use a “readability calculator” to check the reading-level of your written materials. I have used this with program registration forms, survey instruments, consent statements, and other materials. Not surprisingly, the first drafts of my materials are often written at a level only grad students (and evaluators) can understand. With a critical eye and a few tweaks I can often rewrite my materials so that they are at an eighth-grade reading level, much more accessible to the people with whom I want to communicate.

A good Readability Calculator can be found here:

http://www.editcentral.com/gwt1/EditCentral.html

It provides you with both a reading ease score, and a number of different measures of the US school grade level of the text.

This blog posting is rated at a high-school reading level. Do you agree?

This contribution is from the aea365 Daily Tips blog, by and for evaluators, from the American Evaluation Association. Please consider contributing – send a note of interest to aea365@eval.org.

4 thoughts on “Lija Greenseid on Using a Readability Calculator”

  1. Pingback: Susan Kistler on Welcoming the Data Visualization & Reporting TIG and DVR Resources | AEA365

  2. do you know of any tools for guiding one to reduce the reading level to 5th or 6th grade? i have a survey that i just can’t get below 7.3. thanks.

  3. Here’s a reference from a CDC report from December 2009 and a relevant quote from the report:

    http://www.medscape.com/viewarticle/714444

    “In 2008, the highest prevalence of smoking was in adults at least 25 years of age with low educational attainment (41.3% for persons with a General Educational Development certificate and 27.5% for those with less than a high school diploma vs 5.7% for those with a graduate degree).”

  4. Tim Desgroseilliers

    I was curious about the data collection methods that you used to establish that smokers generally have lower education and literacy levels than the general population. Was there actually a comparison group that was used in the correlation between the two? Or is this just a general bias statement?

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.