Hi my name is Jayne Corso and I am the Community Manager for AEA. As part of my routine, I use a lot of the typical social media platforms such as Facebook, twitter, LinkedIn and Pinterest, but many tools often get overlooked. SlideShare is a great example of a tool that can help you gain longevity out of your slides and share your content with a larger audience.
In this post, I will introduce SlideShare and share a few best practices for using the tool.
Rad Resource: Introduction to SlideShare
SlideShare was formed in 2006 as a place for people to upload PowerPoint presentations that were presented at a conference or an event. Since then, the tool has evolved into a content marketing platform for any form of digital content. The tool allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. SlideShare is among the top 120 most-visited websites in the world. In 2013, the site averaged 60 million unique visitors a month.
Hot Tip: Create Attractive Slides
Don’t underestimate the power of your title slide. This image will appear everywhere, even as a thumbnail on other social media channels if the presentation is shared. Pick a design that is eye catching. When you search for a termsuch as evaluation in SlideShare, you will get many presentations to choose from. Make your first impression count. Try using Canva to create a design. View recent post about this tool.
Hot Tip: Use Keywords
Use keywords in your presentation description. This will allow your presentation to show up when the term is searched. These keywords can be specific to your topic, but you can also throw in few general keywords such as evaluation, research, or data.
Hot Tip: Utilize Links!
Include links in your presentations to add value to your content. This can include links to websites, videos, articles, or documents. This is a great opportunity to share your content and improve web traffic at the same time.
Rad Resource: Use the Analytics
SlideShare allows you to see the effectiveness of your content through analytics. Their analytics can help you better understand the demographics of the people viewing your content, where they are coming from, and when is the best time to post your information. All of these details can help you identify trends that allow you to increase the popularity of your presentations on the site.
Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to email@example.com. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.