Cultural Competence Week: Osman Ozturgut, Tamara Bertrand Jones, and Cindy Crusto on Cultural Competence in Evaluation Dissemination Working Group: Teaching in the 21st Century

Hi, we are Osman Ozturgut, assistant professor, University of the Incarnate Word, Tamara Bertrand Jones, assistant professor, Florida State University, and Cindy Crusto, associate professor, Yale School of Medicine. We are members of the AEA Public Statement on Cultural Competence in Evaluation Dissemination Working Group.  We’d like to update you on our conference session.

The goals of the AEA Public Statement on Cultural Competence in Evaluation Dissemination Working Group include increasing awareness about the Statement and the resources available to increase use and application, regardless of the type of evaluation. In light of these goals, the working group formed a sub-group to prepare modules to be used in teaching evaluation. As its first task, this group has designed a curriculum module to introduce the Statement and its relevance to the field of education.

In this conference session, we sought feedback from the participants about the use of video in our module related to use, relevance, and practically. The significance of multimedia resources in evaluation is unquestionable. Whether we are designing or presenting the results to the stakeholders, effective use of multimedia can determine the appropriate next steps. Participants expressed their thoughts on the design’s effectiveness and provided suggestions that would increase utilization by academics and evaluation trainers.

First, we wanted to limit the first module’s video to 8-10 minutes so that it would serve as an introductory module and provide insights on the significance of the Statement and the definition and practice of cultural competence in evaluation. This video would include testimonials from experts on the significance of the AEA Public Statement on Cultural Competence in Evaluation. These statements would include the meaning of culture and cultural competency in evaluation and how evaluations reflect culture. The second part of the module would include accounts on the significance of acknowledging the complexity of cultural identity, recognizing the dynamics of power, identifying and eliminating bias in language, and employing culturally appropriate methods.

Next, we sought feedback on how we could effectively design such a video that uses time efficiently.

Lesson Learned: Participants’ feedback confirmed that a more structured approach, in the initial design phase, such as creating a storyboard when designing the video, would be important. Yes, this step may be time-consuming, but it is important to spend the time in advance to help disseminate the significance of cultural competency in evaluation. We are more than willing to take the challenge of learning new-to-us technologies!

Rad Resources: Storyboard is the next step once you have the concept and the script. It tells the story frame-by-frame, and is a great resource to begin the adventure!

This week, we’re diving into issues of Cultural Competence in Evaluation with AEA’s Statement on Cultural Competence in Evaluation Dissemination Working Group. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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