My name is Lija Greenseid. I am a Senior Evaluator, with Professional Data Analysts, Inc. in Minneapolis, MN. We conduct evaluations of stop-smoking programs. Smokers generally have lower education levels than the general population. Therefore, we want to make sure the materials we develop are understandable to smokers.
Rad Resource: Use a “readability calculator” to check the reading-level of your written materials. I have used this with program registration forms, survey instruments, consent statements, and other materials. Not surprisingly, the first drafts of my materials are often written at a level only grad students (and evaluators) can understand. With a critical eye and a few tweaks I can often rewrite my materials so that they are at an eighth-grade reading level, much more accessible to the people with whom I want to communicate.
A good Readability Calculator can be found here: http://www.editcentral.com/gwt1/EditCentral.html
It provides you with both a reading ease score, and a number of different measures of the US school grade level of the text.
This blog posting is rated at a high-school reading level. Do you agree?
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