My name is Lija Greenseid. I am a Senior Evaluator, with Professional Data Analysts, Inc. in Minneapolis, MN. We conduct evaluations of stop-smoking programs. Smokers generally have lower education levels than the general population. Therefore, we want to make sure the materials we develop are understandable to smokers.
Rad Resource: Use a “readability calculator” to check the reading-level of your written materials. I have used this with program registration forms, survey instruments, consent statements, and other materials. Not surprisingly, the first drafts of my materials are often written at a level only grad students (and evaluators) can understand. With a critical eye and a few tweaks I can often rewrite my materials so that they are at an eighth-grade reading level, much more accessible to the people with whom I want to communicate.
A good Readability Calculator can be found here: http://www.editcentral.com/gwt1/EditCentral.html
It provides you with both a reading ease score, and a number of different measures of the US school grade level of the text.
This blog posting is rated at a high-school reading level. Do you agree?
The American Evaluation Association is celebrating Best of aea365 week. The contributions all this week are reposts of great aea365 blogs from our earlier years. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to firstname.lastname@example.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.