AEA’s Digital Data & Technology Working Group Week: Lessons from MERL for Digital Social and Behavioral Change by Nicola Harford
Hi, my name is Nicola Harford and I am Principal Consultant and Managing Director of iMedia Associates, a consulting company working with donors, non-governmental organizations (NGOs) and local media houses in the Global South on social and behaviour change (SBC) interventions. iMedia started out in broadcast and print media—especially using radio and entertainment-education approaches for change—but with the advent of mobile phones and expanding internet access across the globe our clients are increasingly using digital channels and platforms including Instagram, WhatsApp, YouTube, Facebook, and TikTok.