2 Digital Trends to Follow in 2020 by Jessica Byrnes

Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team.

Back in February, I wrote about a few up-and-coming digital trends to employ in your social media strategy – and I received some great feedback from that post! So, with 2019 quickly coming to a close, let’s set our sights on 2020: Keep up with the two trends below in the new year to take your online presence to the next level.

Trend 1: Interactive Content

In 2020, we’re bound to see a shift from traditional text-based content toward dynamic, engaging content that offers users an immersive experience. For example, think about:

• Quizzes and polls
• Embedded calculators
• Augmented reality ads
• 360-degree videos

Not only is this type of content fresh and memorable, but it also allows individuals to feel more connected to your “brand”—and, when people feel more connected, they’re likely to engage at higher-than-usual rates.

Trend 2: Social Messaging Apps

10 billion messages are sent between people and businesses on Facebook Messenger every month. On WhatsApp, 55 billion messages are sent every day.

Social messaging apps can be extremely useful in sending messages to customers and consumers directly, as they allow for personalization and add value to the user experience. Utilizing these apps as part of your online strategy is an easy way to cultivate contact with your audience and provide additional support beyond the usual channels.

If you take part in either of these trends—or are planning on giving them a try—let me know in the comments below!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.