Glenn O’Neil on Evaluating Communications Programs Using ToC
Hello, I am Glenn O’Neil and specialize in evaluating communication programs and campaigns with my own company, Owl RE. My post today is about how to use the theory of change in evaluating communication programs. Hot tip: there is nothing so practical as a theory of change! The theory of change maps out from activities to …
Glenn O’Neil on Evaluating Communications Programs Using ToC Read More »