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Using Participatory Video Evaluation (PVE) to increase community engagement and empowerment in the communities of Ndaleta (Tanzania) and Bitilinyu (Malawi) by Miki Tsukamoto

Hello! My name is Miki Tsukamoto and I am a Monitoring and Evaluation Coordinator at the International Federation of Red Cross and Red Crescent Societies (IFRC).

What if video could be used as the “spark” to increase the engagement and interest of communities in your programmes?

Recently, I had an opportunity to be part of a PVE team for the Global Framework for Climate Service’s programme which aimed to deliver and apply “…salient, credible and actionable climate services towards improved health and food security in Malawi and Tanzania.” To ensure better use and acceptance of this PVE for future programming, IFRC piloted the Most Significant Change technique[1](MSC), using the OECD/DAC criteria of relevance/appropriateness, effectiveness, coverage, sustainability and impact as themes for group discussions. Here are some of the lessons learnt:

Lessons learned:

Rad Resources: PVE videos were made at the community level, the country level and the multi-regional level.

Country level PVEs:



Multi-country PVE:


A Red Cross Red Crescent Guide to Community Engagement and Accountability (CEA)

Guide to the “Most Significant Change” Technique by Rick Davies and Jess Dart


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1 comment

  • Sheryl Nauth · November 18, 2017 at 6:14 pm
    Hi Miki Tsukamoto,

    I really enjoyed reading your post on your work in the International Federation of Red Cross and Red Crescent. The question you posed seemed really relevant as we continue to move into an increasingly techno-centric society. Taking advantage of the multi-mediums out there provide amazing opportunities to engage with communities in new and exciting ways. And as you pointed out, doing this in a credible and actionable way is the challenging part.

    Your chart where you unpacked the lessons learned was really insightful to me. Components like “trust” and “thinking locally” are sometimes assumptions I make when doing work in the communities I work with –which mainly involved engaging students –but as you pointed out, this is more involving of community members than I would think. Having them understand different aspects of the work, as well as feeling comfortable and accepting of your initiatives, would require more intention on the programmer’s side.

    I also appreciate how you highlighted the impact powerful stories can have. In the international climate of today, knowing that your work stands for something positive and/or motivating for those your are trying to impact can go a long way. It also seems like a great way to involved your audience directly, and evaluate some of your desired outcomes directly.
    Thank you for sharing the link on the “Most Significant Change” technique by Rick Davies and Jess Dart too!

    I took a look at some of the videos your organization has produced for your “Lessons on Climate Change” initiative –they look amazing so far (:

    Kind regards,
    Sheryl Nauth


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