Susan Kistler on Thinking Imaginatively for Evaluation Reporting
My name is Susan Kistler and I am the Executive Director of the American Evaluation Association and the regularly Saturday contributor on area365. Next week I am traveling to Minnesota to give a workshop at the Minnesota Evaluation Studies Institute on “Data Visualization, Presentation, and Reporting That Engages Stakeholders, Elevates Your Message, and Enhances Use.”
One component of our workshop will focus on the use of video in evaluation, hence last week’s aea365 post about InsightShare’s use of Participatory Video. I also had at hand examples of reporting, using comics and humor (I’ll write a bit more about these in a future post). What I couldn’t find was an example of leveraging humor and video for evaluation reporting, or even a reporting video that could be described as lighthearted. So I had one made.
Lessons Learned – How to Get a Video Made for $5: I wrote out a short script expressing three key findings from a survey of the services in an imaginary animal hospital. And, who better to speak for the animals than an animal himself if Dr. Doolittle isn’t around?
So, I turned to Fiverr. I have written about Fiverr before – they are a website where people do tasks for $5. “ThePianist1” has an offer where he makes a cute green frog talk for $5 and say whatever you’d like. This was exactly what I needed.
$5 and two days later, I had my video. (If you are receiving this post via email, and the video doesn’t appear below, please click through back to the site – the example is worth a look.)
Hot Tip – Be Vigilant and Use Your Imagination: In February of 2012, John Gargani wrote on EvalBlog that he would be celebrating EVALentine’s day on February 15. Not only was he celebrating it, he had made EVALentine’s cards and real, usable, EVAL postage stamps. I got my very own sheet and did my happy dance. John is one of those people who come up with ideas that you wish you had thought of, but (at least in my case) rarely do. John helps me to see the world in a different light, full of opportunity. When I came across the frog a few months ago, I was ready to think about whether there might be a role for him in my own work.
Get Involved: What is the most innovative evaluation reporting technique that you have seen used? Was it effective? Any ideas that you have considered but haven’t yet had the opportunity to try?
- Susan Kistler on Free Guides to Participatory Video and the Most Significant Change Technique
- Video in #Eval Week: Kas Aruskevich on Telling the Story Through Video
- Corey Newhouse on Using Video in Evaluation
- Video in #Eval Week: Cindy Banyai on Putting it in Their Hands – Using participatory video to foster evaluation ownership
- Susan Kistler on Voting for Our Next ‘How To’ Series