Using Video on Facebook by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Videos are emerging as the most effective way to reach your followers on Facebook.  Here are a few tips for posting videos that are effective on Facebook.

Hot Tip: Avoid Long Videos

Videos should be short and to the point. The attention span of Facebook users is usually less than a minute. Use this time wisely and identify your topic early in the video to gain the interest of your followers.

Hot Tip: Uploading to Facebook

Facebook often favors videos that are posted directly to their platform. Direct uploaded videos will out preform any photo, link, or even external reference to a video.

Hot Tip: YouTube  

If you decide to house your videos on YouTube, here are a few tips to keep in mind.

  • Include a description on your video
  • Create a short title that sums up the topic of your video
  • Use keywords that relate to the topic of your video
  • Add a date and location to your video for reference

I hope these simple video tips are helpful!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.


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