Hi my name is Jayne Corso and I am the Community Manager for AEA. Videos are emerging as the most effective way to reach your followers on Facebook. Here are a few tips for posting videos that are effective on Facebook.
Hot Tip: Avoid Long Videos
Videos should be short and to the point. The attention span of Facebook users is usually less than a minute. Use this time wisely and identify your topic early in the video to gain the interest of your followers.
Hot Tip: Uploading to Facebook
Facebook often favors videos that are posted directly to their platform. Direct uploaded videos will out preform any photo, link, or even external reference to a video.
Hot Tip: YouTube
If you decide to house your videos on YouTube, here are a few tips to keep in mind.
- Include a description on your video
- Create a short title that sums up the topic of your video
- Use keywords that relate to the topic of your video
- Add a date and location to your video for reference
I hope these simple video tips are helpful!
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