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meHi my name is Jayne Corso and I am the Community Manager for AEA. I was recently asked how I find and choose articles to post on the AEA social media sites, so I thought I would share my resources with everyone. When posting on social media, I try to maintain a good mix of association news, to keep our community informed about AEA, and evaluation news, to keep our community informed and about trends and lessons learned in evaluation. Here is where I pull my information:

Rad Resource: Twitter

Twitter is an excellent resource for finding content. I will often search relevant hashtags such as #Eval, #Evaluation, and #DataViz to find posts relating to these topics. I do have to do a little digging to make sure I find articles and resources that are informative, reliable, and can relate back to our community – but the content I find is often very rich and diverse.

In addition to searching on twitter, I follow many evaluators who are using the platform. This is helpful, because I can then see what other evaluators are posting 1) to share their content on our sites and 2) to gain a better understanding on what content is relevant and trending in evaluation. Here’s just a few evaluators I follow:

annkemery | Ann K. Emery

clysy | Christopher Lysy

EJaneDavidson | Jane Davidson

EvaluationMaven | Kylie Hutchinson

John_Gargani | John Gargani

Rad Resource: Evaluation Blogs

I follow a lot of evaluation blogs to find insights from our members. I often share posts that I believe are relevant and will resonate with our community. These blog posts allow AEA to share multiple points of view on evaluation related topics. Below are a few blogs that I use for my “go-to” resources:

BetterEvalution

Evaluation is an Everyday Activity

Evergreen Data Blog

Ann K. Emery’s blog

Eval Central

Rad Resource: Resources from AEA

AEA has a whole page of great resources for finding evaluation content. Click here to see evaluators that are active on social media and an array of evaluation related blogs. This is a great starting point for curating content for your social media posts!

I hope this information is helpful. If you have other great evaluation resources, please share them in the comments. Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA. As we reach the end of 2016, I wanted to provide some insights on what is predicted for social media platforms for 2017. I put together this list based on numerous industry blogs and my own insights. Let’s see what happens in 2017!

2017

Hot Tip: Quality Vs. Quantity

Platforms such as Instagram where users typically post once or twice per day are on the rise. This relates to the need for content that has more substance and is not overwhelming. Twitter is built for multiple posts, but often the posts have a short lifespan, and can clutter a news feed. Will we start to see twitter decline or change in the near future?

I also believe users will be looking for trustworthy platforms that are dedicated to showing true content. In the wake of speculation of social media spreading “fake news”, I expect Facebook and similar platforms to make this a priority in 2017.

Hot Tip: Show Users Your Event

With the popularity of Facebook Live and Snap Chat, it is no longer enough to just post about an event. You have to show the event through real-time videos and pictures. These tools make your users feel like they are a part of the action.

Hot Tip: Storytelling Will Continue to be King

Although no stranger to 2016, storytelling will be important for engagement in 2017. Similar to presenting your evaluation findings, your social media posts should go beyond recommendations or “the sell” and show the big picture and overall benefits. This is how you create online discussions and avoid the dreaded one-way conversations.

This will be my last post before 2017, so I hope everyone has a wonderful holiday season. I look forward to see what is in store for 2017! Add your predictions for 2017 in the comments.

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Hi my name is Jayne Corso and I am the Community Manager for AEA.

Twitter is a great tool for staying social at conferences. It provides real-time opportunities for sharing content and insights. Here are a few tips to help you be social during your upcoming conferences! You can even use these at Evaluation 2016.

Follow the Conference Hashtag

Most conferences have a hastag which allows you to follow information and news relating to the event. On Twitter, the pound sign (or hash) turns any word that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on keywords. While at a conference, search for the appropriate hashtag (this will most likely be posted at the conference) to see all discussions taking place around the event. From here you can retweet, or even create your own post to stay active in the conversation. At Evaluation 2016, you can use #Eval16.

Retweet Other Users

While attending a conference, retweet posts by other attendees. Retweeting will allow you to spread content to more followers on Twitter and will give you the opportunity to be included in conversations surrounding the event.

Live Tweet a Session

Sharing insights and quotes from presentations and speakers is a great way to help evaluators who couldn’t attend the conference or decided to attend a different session. Live tweeting also helps you build relationships with the speakers. Find the speaker on twitter and add their twitter handle to your post!

Share Photos of your Experience

Photos are a great way to tell a story about your experience at the conference and allow evaluators who were not able to attend an opportunity to visualize the conference. Photos are dominant on Twitter, meaning your photos will be more likely to be retweeted by other attendees, the conference host, and speakers, expanding your exposer to a larger community.

I can’t wait to see what everyone tweets come October at Evaluation 2016! Follow AEA at @aeaweb and use #Eval16 to follow updates and news about the conference.

follow-namss-on-twitter-2

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA.

With so many different social media platforms to choose from (Facebook, Twitter, LinkedIn, Pinterest, Instagram…) it can be hard to identify the platform that works best for your content and the people you are trying to reach with your message. I have outlined a few insights on Facebook, Twitter, LinkedIn, and Pinterest that could help you determine where your content fits in on the social media spectrum.

1471053219_facebook

Hot Tip: Facebook

The most prominent age group on Facebook ranges between 25-34 years of age. This is closely followed by 35-44. Facebook requires unique content which can come in the form of photos, links, or videos. It is often difficult to re-purpose content on Facebook, because of the longevity of a post. However, the benefit to Facebook post longevity is that you do not have to post as often as other platforms, such as Twitter.  Depending on your desired activity, Facebook posts can occur a few times a week versus every day.

1471053228_twitter

Hot Tip: Twitter

Twitter and Facebook are very similar in terms of activity users. Twitter also attracts 25-34 years of age  followed closely by 35-44. The main difference with Twitter, is the life of the post. Twitter is saturated with content, which means your post might only be seen for a limited amount of time before it is pushed to the bottom of a news feed. Due to this short post lifespan, to use Twitter effectively, you need lots of content! Content should be posted to Twitter every day. This content should be a mix of original and shared (retweeted) posts.

Twitter is a great platform for re-purposing your content. Because of a Twitter post’s lifespan, you can repost the same or similar content multiple times to capture the best engagement.

1471053241_linkedin

Hot Tip: LinkedIn

LinkedIn captures a similar age group as Twitter and Facebook, however the active users tend to be more professional and with some type of higher education. LinkedIn is a great place to post content that is relevant to education, career advancement, and research. The active users on LinkedIn are motivated by career goals and professional networking. Content for LinkedIn should be unique similar to Facebook.

1471053254_pinterest

Hot Tip: Pinterest

Pinterest is by far dominated by women. To be successful on this platform you must have an archive of photos or visuals to choose from. Pins that are posted to Pinterest have a long shelf life, due to the active sharing and re-pinning of content. Pinterest is a great tool for sharing your data visualization examples!

I hope this blog provides a better understanding of each platform and helps you decide where to take your content. Use the comments below to share your thoughts.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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My name is Jennifer Rosinski and I’m a Senior Marketing Manager at UMass Medical School’s Commonwealth Medicine division. My team uses social media channels (e.g., Twitter, LinkedIn, and Facebook) to reach global audiences across all social strata. Connecting with audiences through social media can help build your brand, share your expertise, and foster connections.

Social media is a quick, low-cost, high-impact way to spread the word about your organization’s major achievements and accomplishments. Twitter and LinkedIn, in particular, have become go-to places to share the latest research and knowledge in diverse fields from health care to financial management. In the evaluation world, social media can easily be used not only to disseminate project findings, but to share resources, recruit study participants, mobilize populations for community engagement activities, seek input on the development of tools, and much more.

Hot Tips:

  • Post publications you author, including journal articles, technical reports, blogs, and posters. Make sure these are public and the publisher has no restrictions. Our practice transformation expert Joan Johnston shared her poster about optimizing cervical cancer screening.
  • Share media coverage in which your organization is mentioned. This helps spread the message to a wider group. Make sure to mention any partners with whom you’ve worked so they can share it, too. The Massachusetts Executive Office of Health and Human Services shared our Tweet about news coverage of the Silver Alert Emergency Response Program partnership.
  • Like and share items posted on LinkedIn that have relevance to your field, or that highlight your work. Our pharmacists liked a post in our LinkedIn group about their conference posters.
  • Talk about awards, appointments or other accolades. Our Clinical Pharmacy Manager Kimberly Lenz shares her excitement in a Tweet about being appointed to a public advisory council.
  • Comment on news others share. One of our autism advocates, Elaine Gabovitch, elaborated on a poster that was posted in our LinkedIn group.
  • Tweet from conferences you attend or host. Here, Warren Ferguson, founder of the Academic & Health Policy Conference on Correctional Health supported by UMass Medical School, shares that a speaker is addressing mental health in criminal justice.

LinkedIn

  1. Connect with your colleagues (past and present), clients, partners
  2. Follow groups – employers, alma maters, interest areas
  3. Keep your profile up-to-date with new accomplishments

Twitter

  1. Learn how to appropriately abbreviate – 140 characters can be challenging; typos are easy!
  2. Use other Twitter handles in your tweets to let others know you are talking about them.
  3. Include relevant hashtags in your tweets. These searchable keywords increase your post’s visibility.

Rad Resources:

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi – We are Michelle Cerrone and Daniel Light and we are researchers at EDC on an NSF-funded project, Twitter and Informal Science Learning and Engagement (TwISLE) that is exploring how adults use Twitter to engage with institutions like museums, zoos, and government science agencies.

For TwISLE we’ve interviewed and surveyed Twitter science enthusiasts around the country, and have learned a lot about the realities of recruiting research participants via Twitter. NASA may have 5 million Twitter followers, but getting ten to take a survey was harder than expected!

The networked world is full of noise and recruitment is not just getting someone’s attention, but also fostering a connection – even a minimal one. We have learned to use the cultural norms of Twitter to help us out.

Lesson Learned #1: Request to follow the people you are interested in talking to. For the initial set of interviews we identified frequent “retweeters” of science-related tweets and then tweeted interview invitations to dozens of them. But, we got no replies. After a bit more experimenting, we found that we got far more responses by sending invites through Twitter’s direct message system. The only catch is that in order to send a direct message, that person must be following you. We found it surprisingly easy to get someone to follow us – we just had to follow them first! Even though people followed us back without knowing who we were, once they are a follower people are more willing to consider speaking with us.

Lesson Learned #2: Survey requests need to come from a trusted and connected account. It was actually easier to recruit for interviews than for a 5-minute survey! For our first survey, we tweeted 10-15 invites a day for two weeks to @NASA, and multiple hashtag conversations about science-related events (i.e. #EarthDay or #plutoflyby). Only 6 people took the survey. Since then, we get science organizations to tweet out the invitation and we get better responses. Recently, a natural history museum working with us got 130 completed surveys after three invites.

Lesson Learned #3: Survey recruitment needs multiple and well-timed tweet invites. First, you need to tweet the invite multiple times since you never know when people are looking and have time to take a survey. But there is an even more important aspect of timing that will impact your sample. These science organizations have large and diverse followings; events going on in the real world influence which segment of their followers are looking at Twitter. For a zoo we worked with, half of the survey responses came in the night of a gala fundraiser and our sample over-represented the highly educated science professionals who support the zoo’s science research.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association and the voice behind the AEA Facebook page.

If you manage a company Facebook page, you might have noticed a drop off of “likes” recently. Facebook has begun removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date—but could mean a drop for your analytics. Although some Pages might lose “likes,” they could also gain a more accurate way to track their followers. I have compiled a few tips for tracking your analytics and gaining more visibility for your page.

Rad Resource: Take advantage of Facebook “Insights”

Facebook offers Page Insights after at least 30 people have liked your Page. Use this tool to understand how people are engaging with your Page. With this tool, you can see your Page’s growth, learn which posts have the most engagement, find demographic information about your audience, and identify when your audience is using Facebook.  This data is available for free and can easily be customizable for time frame and downloaded to excel.

Rad Resource:  Use Google Analytics to track effectiveness

Tracking your analytics through Google allows you to see how many people are coming to your site from social networks, understand the website pages they are most interested in, and gain a better understanding for how your audience is engaging with your web content.  To find this information, enter your Google analytics account and go to “Acquisitions”. From here you can look at the performance of your social networks as an overview or look more specifically at referrals, activity, and user flow. All of this data allows you to gage the effectiveness of your social campaigns.

Hot Tips: Increase your Facebook likes

Finally here are a few simple tips for increasing the likes on your Facebook Page—hopefully you can make up for any followers you lost when Facebook made their changes.

  • Add the Facebook icon to your website, so visitors know you have a presence on the social network (Place the icon high on the website page, near your navigation)
  • Add the Facebook icon to your email communication or blog to reiterate your presence on Facebook to your subscribers
  • Cross promote your Facebook page on your other social media sites. You may have followers on Twitter that have not liked your Facebook page or didn’t know you had a Page

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Managing multiple social media channels for your business or personal use can be difficult because each social channel is on a separate site. Managing these sites can take a lot of time out of your day, that’s why I use Hootsuite to manage AEA’s social channels, including Twitter and Facebook. Hootsuite is a social media management tool that helps you monitor your social channels and track what people are saying in the field. I have compiled a few ways you can benefit from Hootsuite!

social

Rad Resource: Monitor multiple channels in one place

The best feature of Hootsuite is that it allows you to manage multiple social media streams on one dashboard.  The tool allows you to view:

  • Twitter
  • Facebook Profiles, Events, Groups, and Pages
  • LinkedIn Profiles, Pages, and Groups
  • Google+ Pages (currently not personal profiles)
  • Foursquare

You can post and monitor your social media pages all from this one tool. You can even post the same content across multiple platforms. However be careful here—your Facebook fans and Twitter followers may have different needs. Also, Twitter only allows 140 characters whereas Facebook allows much longer and richer posts with photos and videos.

Rad Resource: Schedule Posts

The scheduling feature on Hootsuite is very beneficial especially for the busy professional who still wants to have a presence on real time social conversations. Hootsuite allows you to determine the time, date, and channel for your post. We recommend not posting too far in advance in order to stay relevant with your followers.

Hot Tool: Customize your dashboard

Hootsuite allows you to customize the information you see about each of your social media channels.  For example, if you add your Twitter account to Hootsuite, you can customize the dashboard to view your newsfeed, mentions from other twitter users, your tweets, new followers, retweets, scheduled tweets, and the list goes on. This allows you to see all the pieces of information that are truly relevant to your needs.

Rad Resource: Monitor topics and hashtags

In addition to creating streams for your social media channels, you can create streams for keywords and hashtags which allow you to follow conversations in the field. By simply choosing “add stream” then select “search” or “keywords” you can enter keywords, phrases, or popular hashtags. Follow words such as evaluation, eval, data visualization, or #dataviz. Hootsuite will show you all of the tweets and posts related to this theme or topic. This is a great way to stay on top of the latest conversations in the field.

Click here to learn more about getting started on Hootsuite.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Venturing into social media can be a daunting task since the various platforms are growing so quickly. Developing a checklist can be an easy way to get started in social media and organize your social strategy and routine.

I have outlined a few ways you can start developing your social media checklist.

3Hot Tip Icon

 Define your audience

Identifying your target audience on social media is important. It’s easy to say that you want to target anyone or everyone who is willing to give you a like or retweet, but is this really aiding your social media goals or purpose and is your content being used effectively?

By identifying who you want to target—whether that group is students, evaluation professionals, non-profit workers, or those focused in data—you can create targeted content that will be more valuable for your followers and result in a higher return on investment for your social strategy. You can start with the basic demographics questions: age, occupation and education. Then you can identify their interests.

3Hot Tip Icon

Develop a content strategy

It’s important to develop some sort of content strategy when venturing into social media so you can stay relevant with your audience. This helps you stay on track and keeps you from sharing anything and everything. Once you have identified what your audience is looking for, you can develop posts that match their needs.  Important questions to ask yourself when developing content are:

What is important to your audience?

What are their questions or concerns?

What do they want to learn more about?

3Hot Tip Icon

Set up your check list for each channel

Once you are ready to start posting, you can set up your personal checklist and scheduling guide which will help you reach your activity goals. Below are a few examples:

Facebook

  • Publish 1 post each day
  • Dedicate two days each week to blog content from evaluation sources
  • Monitor and respond to comments once a week
  • Review insights at the end of every month

Twitter

  • Publish twice daily
  • Retweet relevant content to your followers twice a week
  • Follow 15 new and relevant users or organizations each week
  • Follow industry hashtags once a week

These are just a few examples. You can create a checklist that works with your schedule and social goals.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso. I am a Community Manager for the American Evaluation Association (AEA) and I manage AEA’s social media presence (@aeaweb). This past week at Evaluation 2014, our event hashtag (#eval14) took on a life of its own and racked up a total of 5,601 tweets thanks to your postings, retweets, and replies. In this post, I’d like to share a few exciting trends and stats that we noticed over the course of the week.

The following data points reflect Tweets sent with the #eval14 hashtag from Monday, October 13 – Sunday, October 19

Impact: 3,707,835—This is the potential number of times someone could have seen #eval14 hashtag on their Tweet stream.

506 Contributors—This number refers to the number of twitter users that sent tweets or retweets using the #eval14 hashtag.

Our twitter community was very active throughout the conference, especially on Friday, October 17. (Click image to enlarge) 

AEA tWITTER GRAPH

Thank you to all of our 506 twitter contributors! You helped AEA keep the conference relevant on twitter and we loved seeing your original tweets. (Click image to enlarge) 

Most Active Contributors:

  1. @StrongRoots_SK
  2. @KatHaugh
  3. @Broadleafc
  4. @InnoNet_Eval
  5. @KimFLeonard

Most Popular Contributors:

  1. @Education_AIR
  2. @TechChange
  3. @NPCthinks
  4. @BillNigh
  5. @FSGtweets

Aea top tweeters

 

Here are a few great tweets we collected from this week’s festivities. Thank you for helping AEA take over twitter for Evaluation2014!

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