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2 Social Media Trends to Follow in 2019 By Jessica Byrnes

Hi, I’m Jessica Byrnes, and I’m a member of the AEA marketing team. Now that 2019 is in full swing, it’s time to put your social media goals and strategies for the new year into practice. Below are two top trends to keep up with in 2019 to take your online presence to the next …

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Keep Your Social Content Mobile by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. It’s expected that by 2020, there will be close to 6.2 billion smartphones in the world. This means your social posts need to adapt. Posts that reign king on social media platforms such as Facebook, Twitter, and, Instagram are targeted to be viewed …

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Reflections on #Eval18 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. #Eval18 was almost a month ago, but I love seeing stories about how attendees are using the knowledge gained in Cleveland. I have included some tweets that share reflections from Evaluation 2018. Share your reflections and lessons learned with us using …

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LAWG Week: The Potential Impact of Twitter on Disseminating Evaluation Findings by Tania Jarosewich

Hello, my name is Tania Jarosewich, owner of Censeo Group, a northeast Ohio program evaluation firm that supports educational agencies and nonprofit organizations in evaluating their programmatic efforts. We northeast Ohio evaluators are excited to welcome you to Cleveland for Evaluation 2018. Check out the Rad Resources below for a list of Cleveland-focused Twitter feeds. …

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Creating a Social Media Content Calendar by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Planning your social media calendar in advance can keep you from scrabbling to find rich content to share. That’s why I recommend a social media content calendar! Through a social media content calendar, you can schedule posts days, weeks, and months …

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Why It’s Important to Post Frequently on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.  Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed …

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Simple Tips for Reminding People That You are on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting …

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How to Stand Out on Facebook by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the …

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20/80 Rule for Social Media by Jayne Corso

Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …

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