social media

Social Media Tips for Conference Time by Jessica Byrnes

Hi, my name Jessica Byrnes and I’m a member of the AEA marketing team. One of the greatest values of attending conferences like Evaluation 2018 is the people you meet and the networks you develop.  It can sometimes be difficult to put yourself out there and meet new people, especially at a larger event. That’s …

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Creating a Social Media Content Calendar by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Planning your social media calendar in advance can keep you from scrabbling to find rich content to share. That’s why I recommend a social media content calendar! Through a social media content calendar, you can schedule posts days, weeks, and months …

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Summer Social Media Tips by Jessica Byrnes

Hi, I’m Jessica Byrnes, a Marketing and Communications Associate on the AEA team. I joined the AEA staff full-time this past June, which means my summer has been spent learning as much as possible about our organization – and about evaluation in general. While the practice of evaluation is, admittedly, a relatively new concept for me, …

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Why It’s Important to Post Frequently on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.  Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed …

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Simple Tips for Reminding People That You are on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting …

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How to Stand Out on Facebook by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the …

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20/80 Rule for Social Media by Jayne Corso

Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …

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Lessons from the Opening Plenary at Evaluation 2017 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 officially kicked-off yesterday! And, we had a great start with the opening plenary session from AEA president Kathy Newcomer. In her presentation, Kathy discussed the challenges evaluators are facing and how we can overcome those challenges to push evaluation and the evaluation …

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