AEA365 | A Tip-a-Day by and for Evaluators

TAG | social media

Jessica Byrnes

Hi, my name Jessica Byrnes and I’m a member of the AEA marketing team.

One of the greatest values of attending conferences like Evaluation 2018 is the people you meet and the networks you develop.  It can sometimes be difficult to put yourself out there and meet new people, especially at a larger event.

That’s where social media comes into play! If used effectively, social media can help you meet new people and strengthen current relationships, while also increasing awareness for your own practice or business.

Follow the Event Hashtag: #Eval18

Don’t wait until you get to Cleveland to start networking. Start using the event hashtag today! Include #Eval18 in all of your social media posts related to the conference – and have some fun with it. This is an easy way to start engaging with other attendees before you arrive at Evaluation 2018.

Be Active on Social Media During the Conference

It’s important to be active on social media even when you’re at Evaluation 2018. Tag other attendees in your posts, retweet or share other people’s content, and engage with conversations going on around the event to increase your online exposure among your peers.

Create Visual Content

Photos and videos from the conference can make effective social media tools and are great reminders of the people you met! Tweets with images receive 150% more retweets and Facebook posts that utilize visual content see over two times more engagement than those without images.

Follow Up

Keep the momentum going long after the conference ends by connecting online with your new contacts and colleagues.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Jayne Corso

Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. As we approach Evaluation 2018, I have a few tips for improving your LinkedIn page so you can create lasting connections in Cleveland. LinkedIn is a great way to follow up with your peers and colleagues form the conference.

Hot Tip: Build out Your LinkedIn Page so you are Easy to Find

Make your LinkedIn profile easy to find. First, make sure you have a recent photo of yourself. Next fill out your profile using searchable keywords such as evaluation, data visualization, research, internal evaluation, or health evaluation. You can also include your TIG involvement. Add the TIG you work with to the “Volunteer” section on your profile. Taking these steps will allow your profile to be easily searched by other evaluation practitioners.

Hot Tip: Follow the Evaluation 2018 Exhibitors on LinkedIn

Make connection with the exhibitors who will be coming to Evaluation 2018. Like the company pages of organizations such as Abt Associates, IntegReview IRB, and Mathematica Policy Research. You can also find individuals who work at these organizations on their company page.

Hot Tip: Find Attendees You Meet in Cleveland

Remember jot down the names of the people you meet in Cleveland. The you will meet a lot of people during our four days together and you can be surprised how quickly you can forget a name. Take note of the people you are meeting; this will help you connect with them on LinkedIn after the conference.

Hot Tip: Accept Your Digital Badge and Add it to Your Page

And one more thing…accept your digital badge from Evaluation 2018 and add it to your LinkedIn page! Use the badge to show your involvement with AEA and dedication to professional development.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

 

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Hi my name is Jayne Corso and I am the Community Manager for AEA.

Planning your social media calendar in advance can keep you from scrabbling to find rich content to share. That’s why I recommend a social media content calendar! Through a social media content calendar, you can schedule posts days, weeks, and months in advance.

Hot Tip: Identify content that resonates with your followers

Before you go too far down the path of creating a social media content calendar, first identify the type of posts that receive the most engagement from your followers. You can do this by looking at past posts and seeing what topics received the most comments, shares, and likes. You can also look back to see if your followers engaged more with links, photos, or videos. This will help you define your content.

Hot Tip: Decide how often you want to post

How active are you going to be on your social media platforms? Do you have the bandwidth to post multiple times a day, or will multiple times a week make more sense? When choosing this timeframe, be realistic with your available time and the amount of content you have to share. Here is a listing of the minimum posting schedules for social media platforms from Constant Contact.

Facebook: 3x per week

Twitter: 5x per week

LinkedIn: 2x per week

Hot Tip: Map out important dates

If you know you have events coming up or important deadlines, place these dates on your calendar. This will help remind you that a webinar, conference, or submission deadline is approaching and more communication efforts need to be made for this topic. You can also place fun reminders on your calendar such as holidays or anniversaries.

Hot Tip: Find outside content to share

It’s great to share your own content, but that’s not very social. Using social media should be a social experience where users are sharing content. Identify blogs, website, or other social media pages that have content relevant to your followers. Set aside days on your social calendar to share postings from these sites. I find BetterEvaluation, @WashEval, and conversations using #DataViz to be great resources for content.

Now you can create your own social media content calendar. I use a simple excel spreadsheet, but there are many ways you can create your calendar, including online platforms such as Hootsuite and Sprout Social. Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA.

It’s my favorite (and busiest) time of year! It’s that time to start sharing all of the exciting activities taking place at Evaluation 2018. Are you following #Eval18 on twitter? If not, here are just a few reasons why you should be!

Rad Resource: Conference News

As the AEA community manager, I am sharing the latest news pertaining to the conference on social media. I always use #Eval18 when posting about the conference, so our news is easy for you to find. Start following #Eval18 to learn about our social events, hear who will be in the Connection Center, and who will be presenting in the presidential strand!

Rad Resource: Connect with Speakers

The full program for Evaluation 2018 is now on the website. Start following the speakers you look forward to seeing in Cleveland! Many of our speakers are using #Eval18 to talk about their sessions. Twitter is also a great way to make connections—so don’t be shy, go ahead and introduce yourself.

Rad Resources: Participate in the Conversation

Members of the evaluation community are also getting into the hashtag fun. Follow #Eval18 to be a part of the conversations surrounding Evaluation 2018. This week, everyone is excited by our announcement of child care services at this year’s conference. What will the conversation be next week?

I look forward to connecting with you on Twitter and seeing you at Evaluation 2018 this October!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Jessica Byrnes

Jessica Byrnes

Hi, I’m Jessica Byrnes, a Marketing and Communications Associate on the AEA team. I joined the AEA staff full-time this past June, which means my summer has been spent learning as much as possible about our organization – and about evaluation in general. While the practice of evaluation is, admittedly, a relatively new concept for me, I’m learning why the field is so important and how evaluation is impacting programs that I interact with on a daily basis.

As a recent college graduate, I am very familiar with social media, and it’s something I use both personally and professionally. Here are a few social media tips you can try before the summer ends:

Hot Tip: Consult the calendar

The calendar is a great place to look for inspiration when it comes to drafting your social media posts. In addition to major holidays like the Fourth of July or Labor Day, there are also some fun and quirky holidays you can utilize for creative content ideas. Choose the days that are relevant to your practice and enjoyable for your audience! For example:

8/5: National Friendship Day
8/9: National Book Lovers Day
8/12: International Youth Day
8/15: National Relaxation Day

Hot Tip: Cite seasonal activities

Beyond holidays, there are several seasonal activities that relate to the summer months: cookouts, vacations, beach trips, back-to-school activities, camping, and more. Use these events as inspiration. Create or share a cool infographic that relates to going back to the classroom, add a personal story to your Facebook or Twitter posts, or put out a simple poll to see what goals your followers have accomplished during the summer. All of these tactics can increase your engagement with followers.

Hot Tip: Try something new

If the summer is a slow time for your practice, take advantage of the downtime by trying something new, like experimenting with a new social network. Do your due diligence to understand if introducing a Pinterest or Instagram page – or even an evaluation blog – is right for your needs. Whatever the undertaking may be, the summer is a great time to learn something new that you’ll be able to use throughout the year.

Feel free to share with us the ways you’ve used social media this summer. I look forward to the rest of my summer with AEA and to all the months that follow!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. 

Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed just a few reasons why it is important to frequently post on social media.

Hot Tip: Keep Your Followers Informed

Social media is one of the best platforms for creating connections and increasing awareness of your services or expertise. However, many small companies or organizations misuse this tool because they maybe post once or twice a month, post six times a quarter, and in total share 15 posts a year. This is not enough for your content to stay relevant with your followers. To keep your followers engaged and build relationships, you should be continuously having social conversations.

A posting schedule is unique for each organization. Some organizations will have the resources and content to post multiple times a day, while others will have the resources to post 1-2 times a week. Find the right balance that matches with your content and staff resources. Once you start posting on a routine schedule, your post’s reach and impressions will increase.

Hot Tip: Stay Relevant in Important Conversations

Social media is not only a great tool for getting your message across, it can also help you participate in important conversations that are taking place online. Twitter, Facebook, and LinkedIn serve as great listening tools. Use these platforms to find relevant news and industry trends that are being used by others. You can than share these resources with your followers.

Sharing content is also a great way to fill in the gaps of your content calendar, especially during your slow season when you don’t have as much news to share.

Hot Tip: Posting Improves Search Engine Optimism

Posting regularly on social media helps with your social page’s SEO. Google’s algorithms favors sites that are updated frequently, and the same goes for social media pages. Posting on a regular schedule will increase your social page’s search ranking, resulting in increased traffic to your social page.

Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.

Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting the word out on your social media channels.

Hot Tip: Have Social Media Predominately Displayed on Your Website

A great way to show that you are on social media channels is to display social media icons at the top of your website. Some organizations put these at the bottom of their website where they usually get lost—when was the last time you scrolled all the way to the bottom of a website?

Moving your icons to the top of your website is also helpful for mobile devices. More and more people are using their cell phones instead of desktops to search website. With the icons above the “fold” or at the top of your page, they are easy to find no matter what device you are using.

Hot Tip: Reference Social Media in Emails

You are already sending emails to your followers or database, so why not tell them about your social media channels? You can do this in a very simple way, by adding the icons to your email template, or you can call out your social channels in your emails. Try doing a dedicated email promoting your social channels. Social media is the most direct way to communicate with your followers or database, so showcase this benefit to your fans!

Hot Tip: Continue the Conversation on Social Media

Moving conversations to your social media pages can add longevity to your discussion and invites more people to participate. If you have written an email about an interesting topic, invite your database to continue the conversation on Twitter. You can create a hashtag for your topic, so all posts can be easily searched. You can also do this on Facebook and encourage a conversation in the comments of a post.

I hope these tips were helpful. Follow AEA on Facebook and Twitter!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association.

In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the algorithm is updated, users need to find best practices for making sure their posts don’t get lost. Here are a few tips for making your posts stand out on Facebook, despite the changes.

What are meaningful interactions?

According to the Hootesuite article referenced below, the platform will now prioritize active interactions, such as sharing, reactions, and commenting. These activities are more engaging then simply liking a post.

Hot Tip: Try Videos

As I’ve shared in the past, posts that feature a photo or a video out preform posts with just a link or text. Now posts that have a video uploaded to Facebook (not linking to another platform) are the highest preforming posts. Videos sound intimating, but they don’t have to be. Facebook offers Facebook Live which allows you to live stream video to your followers. Use this feature to connect with your followers in real time. You can even respond to questions in the comments and start an engaging conversation. Another tip—promote your Facebook Live session to reach the maximum number of followers!

You can also take simple videos with your mobile device and easily upload them to Facebook. Remember, you do not have to create a polished and professional video for your post to be impactful. Social media is meant to be casual and conversational. Simple and quick videos work best!

Hot Tip: Content is Key

One thing that isn’t changing—relevant content is key!  Posting thought-provoking and timely content will encourage your followers and other Facebook users to interact with your posts. Understand what your followers want to learn more about, ask them questions, encourage discussions. All of these tactics can help you create more engaging posts.

Hot Tip: Be Aware of Spam

Avoid using spam language and asking for post interactions. Posts like “Like this post if you LOVE conducting focus groups” will not earn you more views, in fact, it might lose views. This is because the algorithm believes these posts are not inspiring meaningful interactions.

I hope these tips help you when developing your posts. Hootsuite has published an article with more tips and insights into changes that will take effect with the new Facebook algorithm.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated to content that really interests your audience and engages them in conversations. So how can you master this equation? I have put together a few tips and tools to help you out!

Rad Resource: Google Alerts

Google Alerts are a great way to follow key terms, people, or organizations that’s are making headlines. You can get emails when new results for a topic show up in Google Search. For example, you can get information about news, products, or mentions of your keywords. You can set up your google alerts here: https://www.google.com/alerts#

Hot Tip: Repurpose Your Content

If your organization produces a publication, this can be a great resource for social media. Repurpose articles or blog posts by sharing this content on your social media channels. You can even look back at past issues and start a discussion around an archived topic.

Hot Tips: Share Topics, Not Actions

We often want to use social media to promote our webinars, tools, or services. Although social media is a great outlet for these messages, your audience will not be interested in your content if you keep asking them to make a purchase. Try another approach—present your promotional content as topics instead of actions. Create a conversation around the topic of your webinar or ask your audience how they overcome challenges. These types of online conversations can lead to more overall engagement.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 officially kicked-off yesterday! And, we had a great start with the opening plenary session from AEA president Kathy Newcomer. In her presentation, Kathy discussed the challenges evaluators are facing and how we can overcome those challenges to push evaluation and the evaluation profession forward.

Looking at the twitter response on #Eval17, her message was heard loud and clear. I want to share just a few of the conversations that were taking place online.

We look forward to more great plenary sessions! Keep tweeting.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on theaea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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