AEA365 | A Tip-a-Day by and for Evaluators

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Jayne Corso

Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. As we approach Evaluation 2018, I have a few tips for improving your LinkedIn page so you can create lasting connections in Cleveland. LinkedIn is a great way to follow up with your peers and colleagues form the conference.

Hot Tip: Build out Your LinkedIn Page so you are Easy to Find

Make your LinkedIn profile easy to find. First, make sure you have a recent photo of yourself. Next fill out your profile using searchable keywords such as evaluation, data visualization, research, internal evaluation, or health evaluation. You can also include your TIG involvement. Add the TIG you work with to the “Volunteer” section on your profile. Taking these steps will allow your profile to be easily searched by other evaluation practitioners.

Hot Tip: Follow the Evaluation 2018 Exhibitors on LinkedIn

Make connection with the exhibitors who will be coming to Evaluation 2018. Like the company pages of organizations such as Abt Associates, IntegReview IRB, and Mathematica Policy Research. You can also find individuals who work at these organizations on their company page.

Hot Tip: Find Attendees You Meet in Cleveland

Remember jot down the names of the people you meet in Cleveland. The you will meet a lot of people during our four days together and you can be surprised how quickly you can forget a name. Take note of the people you are meeting; this will help you connect with them on LinkedIn after the conference.

Hot Tip: Accept Your Digital Badge and Add it to Your Page

And one more thing…accept your digital badge from Evaluation 2018 and add it to your LinkedIn page! Use the badge to show your involvement with AEA and dedication to professional development.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

 

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Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. 

Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed just a few reasons why it is important to frequently post on social media.

Hot Tip: Keep Your Followers Informed

Social media is one of the best platforms for creating connections and increasing awareness of your services or expertise. However, many small companies or organizations misuse this tool because they maybe post once or twice a month, post six times a quarter, and in total share 15 posts a year. This is not enough for your content to stay relevant with your followers. To keep your followers engaged and build relationships, you should be continuously having social conversations.

A posting schedule is unique for each organization. Some organizations will have the resources and content to post multiple times a day, while others will have the resources to post 1-2 times a week. Find the right balance that matches with your content and staff resources. Once you start posting on a routine schedule, your post’s reach and impressions will increase.

Hot Tip: Stay Relevant in Important Conversations

Social media is not only a great tool for getting your message across, it can also help you participate in important conversations that are taking place online. Twitter, Facebook, and LinkedIn serve as great listening tools. Use these platforms to find relevant news and industry trends that are being used by others. You can than share these resources with your followers.

Sharing content is also a great way to fill in the gaps of your content calendar, especially during your slow season when you don’t have as much news to share.

Hot Tip: Posting Improves Search Engine Optimism

Posting regularly on social media helps with your social page’s SEO. Google’s algorithms favors sites that are updated frequently, and the same goes for social media pages. Posting on a regular schedule will increase your social page’s search ranking, resulting in increased traffic to your social page.

Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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