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20/80 Rule for Social Media by Jayne Corso

Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …

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Susan Kistler on Getting More From Google

Good day! Susan Kistler here, AEA’s Executive Director and aea365 regular Saturday contributor. Everyone has used Google to search (ok almost everyone) but here are five items I’ve used from Google in the past month that you may not yet know about. Hot Tip: First, in most cases, you’ll need a google account. They are …

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Susan Kistler on Learning From and Reporting Subscriber and Pageview Data

I’m Susan Kistler, the American Evaluation Association’s Executive Director, and I contribute each Saturday’s aea365 post. The start of the year seemed like a good time to look reflectively at 2010 monitoring data for aea365. Lesson Learned – Compile information from multiple sources: Back in May, I wrote about monitoring blog use using Feedburner and …

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Wendy Limbert on Google Sites

My name is Wendy Limbert. I’m an independent evaluator (http://www.limbertconsulting.com) and am also affiliated with Collaborative Research Associates (http://www.cr-assoc.com/) . I gravitate toward research and evaluation projects related to non-profits and/or social policies affecting disadvantaged groups. I am always on the lookout for new articles and reports in my topic areas, new technology tools, and …

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