Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …
20/80 Rule for Social Media by Jayne Corso Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 is just a month away! I have compiled a few ways you can prepare for joining us in Washington D.C. using some social media tools. Hot Tip: Follow AEA on Social Media Follow AEA on Facebook and Twitter to …
Using Social Media to Prepare for Evaluation 2017 by Jayne Corso Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Facebook to connect with AEA members and the evaluation community. The platform makes it easy to share relevant articles, videos, and thoughts with your followers. I have put together a few tips to help you write more effectively for Facebook. …
Writing Effectively for Facebook by Jayne Corso Read More »
Hello, my name is Jayne Corso and I am the Community Manager for AEA. As a community manager, I create weekly posts for AEA’s Facebook and Twitter pages. Although you can share similar content on Facebook and Twitter, your approach should be unique for each channel. I have put together a few tips for composing text …
How to Compose a Post for Different Social Channels by Jayne Corso Read More »
Hello, my name is Jayne Corso and I am the Community Manager for AEA. Posting on multiple social media sites requires good imagery, and on a low budget this can be tough. Images make your content eye-catching and can even add context to a post. On all channels, posting with images out preforms those without images. …
Using Canva for Social Media by Jayne Corso Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. I was recently asked how I find and choose articles to post on the AEA social media sites, so I thought I would share my resources with everyone. When posting on social media, I try to maintain a good mix of …
Sharing the Right Content by Jayne Corso Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. As we reach the end of 2016, I wanted to provide some insights on what is predicted for social media platforms for 2017. I put together this list based on numerous industry blogs and my own insights. Let’s see what happens in …
Jayne Corso on What to Expect in Social Media for 2017 Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. With so many different social media platforms to choose from (Facebook, Twitter, LinkedIn, Pinterest, Instagram…) it can be hard to identify the platform that works best for your content and the people you are trying to reach with your message. I …
Jayne Corso on How to Pick Your Social Platform Read More »
Hi my name is Jayne Corso and I am the Community Manager for AEA. Facebook is a great tool for reaching other evaluation professionals. The platform makes it easy to share relevant articles, videos, and thoughts with your followers. However, It can be difficult to get your posts on your follower’s newsfeeds because Facebook only …
Jayne Corso on Writing Effectively for Facebook Read More »
Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association and the voice behind the AEA Facebook page. If you manage a company Facebook page, you might have noticed a drop off of “likes” recently. Facebook has begun removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures …
Jayne Corso on Tracking Your Analytics in Facebook Read More »
