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Three Trends to Watch for on Facebook in 2019 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I wanted to share a few trends that I think will make an impact on your Facebook experience next year. Facebook will be making a few changes in 2019 that will be visible whether you use the tool for personal connections or for …

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Creating a Social Media Content Calendar by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Planning your social media calendar in advance can keep you from scrabbling to find rich content to share. That’s why I recommend a social media content calendar! Through a social media content calendar, you can schedule posts days, weeks, and months …

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Why It’s Important to Post Frequently on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.  Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed …

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Simple Tips for Reminding People That You are on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting …

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How to Stand Out on Facebook by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the …

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Hootsuite as a Tool for Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. Looking for any easier way to post on all of your social media channels? Try Hootsuite! I use Hootsuite to manage AEA’s Twitter and Facebook pages. Hootsuite is a social media management tool that helps you monitor your social channels and …

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20/80 Rule for Social Media by Jayne Corso

Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …

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Using Social Media to Prepare for Evaluation 2017 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 is just a month away! I have compiled a few ways you can prepare for joining us in Washington D.C. using some social media tools. Hot Tip: Follow AEA on Social Media Follow AEA on Facebook and Twitter to …

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Writing Effectively for Facebook by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Facebook to connect with AEA members and the evaluation community. The platform makes it easy to share relevant articles, videos, and thoughts with your followers. I have put together a few tips to help you write more effectively for Facebook. …

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