AEA365 | A Tip-a-Day by and for Evaluators

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Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. 

Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed just a few reasons why it is important to frequently post on social media.

Hot Tip: Keep Your Followers Informed

Social media is one of the best platforms for creating connections and increasing awareness of your services or expertise. However, many small companies or organizations misuse this tool because they maybe post once or twice a month, post six times a quarter, and in total share 15 posts a year. This is not enough for your content to stay relevant with your followers. To keep your followers engaged and build relationships, you should be continuously having social conversations.

A posting schedule is unique for each organization. Some organizations will have the resources and content to post multiple times a day, while others will have the resources to post 1-2 times a week. Find the right balance that matches with your content and staff resources. Once you start posting on a routine schedule, your post’s reach and impressions will increase.

Hot Tip: Stay Relevant in Important Conversations

Social media is not only a great tool for getting your message across, it can also help you participate in important conversations that are taking place online. Twitter, Facebook, and LinkedIn serve as great listening tools. Use these platforms to find relevant news and industry trends that are being used by others. You can than share these resources with your followers.

Sharing content is also a great way to fill in the gaps of your content calendar, especially during your slow season when you don’t have as much news to share.

Hot Tip: Posting Improves Search Engine Optimism

Posting regularly on social media helps with your social page’s SEO. Google’s algorithms favors sites that are updated frequently, and the same goes for social media pages. Posting on a regular schedule will increase your social page’s search ranking, resulting in increased traffic to your social page.

Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.

Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting the word out on your social media channels.

Hot Tip: Have Social Media Predominately Displayed on Your Website

A great way to show that you are on social media channels is to display social media icons at the top of your website. Some organizations put these at the bottom of their website where they usually get lost—when was the last time you scrolled all the way to the bottom of a website?

Moving your icons to the top of your website is also helpful for mobile devices. More and more people are using their cell phones instead of desktops to search website. With the icons above the “fold” or at the top of your page, they are easy to find no matter what device you are using.

Hot Tip: Reference Social Media in Emails

You are already sending emails to your followers or database, so why not tell them about your social media channels? You can do this in a very simple way, by adding the icons to your email template, or you can call out your social channels in your emails. Try doing a dedicated email promoting your social channels. Social media is the most direct way to communicate with your followers or database, so showcase this benefit to your fans!

Hot Tip: Continue the Conversation on Social Media

Moving conversations to your social media pages can add longevity to your discussion and invites more people to participate. If you have written an email about an interesting topic, invite your database to continue the conversation on Twitter. You can create a hashtag for your topic, so all posts can be easily searched. You can also do this on Facebook and encourage a conversation in the comments of a post.

I hope these tips were helpful. Follow AEA on Facebook and Twitter!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association.

In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the algorithm is updated, users need to find best practices for making sure their posts don’t get lost. Here are a few tips for making your posts stand out on Facebook, despite the changes.

What are meaningful interactions?

According to the Hootesuite article referenced below, the platform will now prioritize active interactions, such as sharing, reactions, and commenting. These activities are more engaging then simply liking a post.

Hot Tip: Try Videos

As I’ve shared in the past, posts that feature a photo or a video out preform posts with just a link or text. Now posts that have a video uploaded to Facebook (not linking to another platform) are the highest preforming posts. Videos sound intimating, but they don’t have to be. Facebook offers Facebook Live which allows you to live stream video to your followers. Use this feature to connect with your followers in real time. You can even respond to questions in the comments and start an engaging conversation. Another tip—promote your Facebook Live session to reach the maximum number of followers!

You can also take simple videos with your mobile device and easily upload them to Facebook. Remember, you do not have to create a polished and professional video for your post to be impactful. Social media is meant to be casual and conversational. Simple and quick videos work best!

Hot Tip: Content is Key

One thing that isn’t changing—relevant content is key!  Posting thought-provoking and timely content will encourage your followers and other Facebook users to interact with your posts. Understand what your followers want to learn more about, ask them questions, encourage discussions. All of these tactics can help you create more engaging posts.

Hot Tip: Be Aware of Spam

Avoid using spam language and asking for post interactions. Posts like “Like this post if you LOVE conducting focus groups” will not earn you more views, in fact, it might lose views. This is because the algorithm believes these posts are not inspiring meaningful interactions.

I hope these tips help you when developing your posts. Hootsuite has published an article with more tips and insights into changes that will take effect with the new Facebook algorithm.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. Looking for any easier way to post on all of your social media channels? Try Hootsuite! I use Hootsuite to manage AEA’s Twitter and Facebook pages. Hootsuite is a social media management tool that helps you monitor your social channels and track what people are saying in the field. Here are a few tips for using the tool!

Rad Resource: Monitor multiple channels

The best feature of Hootsuite is that it allows you to manage multiple social media streams on one dashboard.  Through this tool, you can manage:

  • Twitter accounts
  • Facebook Profiles, Events, Groups, and Pages
  • LinkedIn Profiles, Pages, and Groups
  • Google+ Pages
  • Foursquare

Multiple dashboards allow you to post easily to all channels in one location. You can even post the same content across multiple platforms. However, be careful here—your Facebook fans and Twitter followers may have different needs.

Rad Resource: Schedule Posts

The scheduling feature on Hootsuite is very beneficial, especially for the busy professional who still wants to have a presence on social conversations. Hootsuite allows you to determine the time, date, and channel for your post. I recommend not posting too far in advance in order to stay relevant with your followers.

Rad Resource: Create Custom Dashboard

Hootsuite allows you to customize the information you see about each of your social media channels.  For example, if you add your Twitter account to Hootsuite, you can customize the dashboard to view your newsfeed, mentions from other twitter users, your tweets, new followers, retweets, scheduled tweets, and even more. This allows you to see all the pieces of information that are truly relevant to your needs.

Rad Resource: Monitor keywords and hashtags

In addition to creating streams for your social media channels, you can create streams for keywords and hashtags which allow you to follow conversations in the field. By simply choosing “add stream” then select “search” or “keywords” you can enter keywords, phrases, or popular hashtags. Follow words such as evaluation, #eval, data visualization, or #dataviz. Hootsuite will show you all of the tweets and posts related to this theme or topic. This is a great way to stay on top of the latest conversations in the field.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA. Videos are emerging as the most effective way to reach your followers on Facebook.  Here are a few tips for posting videos that are effective on Facebook.

Hot Tip: Avoid Long Videos

Videos should be short and to the point. The attention span of Facebook users is usually less than a minute. Use this time wisely and identify your topic early in the video to gain the interest of your followers.

Hot Tip: Uploading to Facebook

Facebook often favors videos that are posted directly to their platform. Direct uploaded videos will out preform any photo, link, or even external reference to a video.

Hot Tip: YouTube  

If you decide to house your videos on YouTube, here are a few tips to keep in mind.

  • Include a description on your video
  • Create a short title that sums up the topic of your video
  • Use keywords that relate to the topic of your video
  • Add a date and location to your video for reference

I hope these simple video tips are helpful!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

 

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Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated to content that really interests your audience and engages them in conversations. So how can you master this equation? I have put together a few tips and tools to help you out!

Rad Resource: Google Alerts

Google Alerts are a great way to follow key terms, people, or organizations that’s are making headlines. You can get emails when new results for a topic show up in Google Search. For example, you can get information about news, products, or mentions of your keywords. You can set up your google alerts here: https://www.google.com/alerts#

Hot Tip: Repurpose Your Content

If your organization produces a publication, this can be a great resource for social media. Repurpose articles or blog posts by sharing this content on your social media channels. You can even look back at past issues and start a discussion around an archived topic.

Hot Tips: Share Topics, Not Actions

We often want to use social media to promote our webinars, tools, or services. Although social media is a great outlet for these messages, your audience will not be interested in your content if you keep asking them to make a purchase. Try another approach—present your promotional content as topics instead of actions. Create a conversation around the topic of your webinar or ask your audience how they overcome challenges. These types of online conversations can lead to more overall engagement.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 is just a month away! I have compiled a few ways you can prepare for joining us in Washington D.C. using some social media tools.

Hot Tip: Follow AEA on Social Media

Follow AEA on Facebook and Twitter to stay up-to-date on the latest news surrounding the conference. We will be sharing key deadlines, education updates, and announcements about what to except during Evaluation 2017.

Hot Tip: Follow #Eval17 on Twitter

If you are active on Twitter, start following our conference hashtag, #Eval17. Many members of the evaluation community are using this hashtag to discuss their presentations and start conversations before Evaluation 2017 even starts. Don’t be shy, join the conversation!

Hot Tip: Search for Speakers

Connect with Evaluation 2017 speakers on Twitter. Many of our speakers are active on twitter and share relevant evaluation resources. Start following these speakers and make a connection before you step foot in D.C.

I hope these tips help you prepare for your trip to Evaluation 2017. Stay tuned for more tips on how to use social media and connect with AEA online during the conference. I look forward to seeing everyone in D.C.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Facebook to connect with AEA members and the evaluation community. The platform makes it easy to share relevant articles, videos, and thoughts with your followers. I have put together a few tips to help you write more effectively for Facebook.

Hot Tip: Keep posts short

Facebook newsfeeds can often become cluttered with content. Most people tend to skim through posts quickly and won’t read long winded posts. This is why you should keep your message short and to the point. I would recommend not exceeding 200 characters.

Hot Tip: Clearly communicate your purpose

When posting on Facebook, we are often asking our followers to do something, whether it’s to look at an article or register for your event. Make sure your call to action is clear. Use key phrases like “Read this article”, “Share with your friends”, or “Use the link to register”. Sometimes your followers need that extra push.

Hot Tip: Make your links compelling

When posting a link to an article on your Facebook page, make sure the link has a compelling photo and interesting title. These are editable fields, meaning you can customize how your link appears. Sometimes links can pull titles and pictures that are not relevant to your content.

Hot Tip: Be conversational

Facebook is intended to be a fun way to interact with your friends or like-minded peers. Keep posts conversational and not overly formal. This is your opportunity to show your personality and the persona of your organization.

I look forward to seeing your posts on Facebook! Click here to like the AEA Facebook page.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the Community Manager for AEA.

As a community manager, I create weekly posts for AEA’s Facebook and Twitter pages. Although you can share similar content on Facebook and Twitter, your approach should be unique for each channel. I have put together a few tips for composing text for both Facebook and Twitter.

Facebook:

Hot Tip: Keep it to 80 characters

The Facebook character limit is technically 63,206; however, when posting on Facebook, you should try to keep your text within 80 characters. Long text or stories should be shared on your blog and are not right for this Facebook.

Hot Tip: Don’t just post a link

Facebook is a great channel for sharing blog posts or linking to external content, but don’t just post the link. Be sure to add context to your post to grab the attention of your followers.

Hot Tip: Use images

Facebook posts that use images receive more engagement than posts without images. To bring more diversity to your page, allow your image to do the talking by adding supporting text. This can help reduce the amount of characters you use in your posts.

Twitter:

Hot Tip: Keep it simple

Twitter has a character limit of 140, but studies have shown that posts that are 120-130 in length receive better engagement. Source

Hot Tip: Grammar is still important

With a limited character allotment, many people want to shorten their postings by using acronyms, shortened words, or incorrect grammar. These tricks can make your post hard to read and understand.

Hot Tip: Don’t go crazy with hashtags

Hashtags are a great way to categorize your twitter posts and make them searchable for twitter users. However, you only want to use 1-2 hashtags in a single post. To many can be distracting and a waste of space, you are better off filling your post with additional content.

Good luck crafting your posts!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Hello, my name is Jayne Corso and I am the Community Manager for AEA. Posting on multiple social media sites requires good imagery, and on a low budget this can be tough. Images make your content eye-catching and can even add context to a post. On all channels, posting with images out preforms those without images. Canva is an easy and free way to create your own graphics, charts, infographics, and images. Today, I will show you how to create an image using free Canva formats, layouts, and photos.

Rad Resource: Choose your format

Each social media channel has a preferred image size. This size will allow your photos to be clearly viewed in a newsfeed. Canva takes the guess work out, and helps you create images specifically for each channel. They have an array of sizes you can choose from. You can even create a custom design by entering your own dimensions. For this example, we will be choosing the Facebook post format.

Rad Resource: Find a Layout

Canva offer many free layout that you can edit with your own content. Simply click on the layout you like and it will be added to your canvas.

Rad Resource: Edit your image

Once you have selected your desired layout, you can now add photos and text to your image. If you have a photo you would like to use, simply upload it to Canva under “uploads”. If you don’t have a photo, you’re in luck. Canva offers high quality stock photos for free. Browse the collection and find the one that works for your graphic. Once you find the photo, drag it onto the canvas.

Next, click on the text of your image and update the content. You can also change the color of text and backgrounds as you desire.

Once you are happy with your creation, download your image by selecting the “download” button in the right corner. Now you can post it to Facebook and promote your webinar!

I look forward to seeing lots of designs in my newsfeed!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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