AEA365 | A Tip-a-Day by and for Evaluators

TAG | community engagement

Hello! My name is Miki Tsukamoto and I am a Monitoring and Evaluation Coordinator at the International Federation of Red Cross and Red Crescent Societies (IFRC).

What if video could be used as the “spark” to increase the engagement and interest of communities in your programmes?

Recently, I had an opportunity to be part of a PVE team for the Global Framework for Climate Service’s programme which aimed to deliver and apply “…salient, credible and actionable climate services towards improved health and food security in Malawi and Tanzania.” To ensure better use and acceptance of this PVE for future programming, IFRC piloted the Most Significant Change technique[1](MSC), using the OECD/DAC criteria of relevance/appropriateness, effectiveness, coverage, sustainability and impact as themes for group discussions. Here are some of the lessons learnt:

Lessons learned:

Rad Resources: PVE videos were made at the community level, the country level and the multi-regional level.

Country level PVEs:



Multi-country PVE:


A Red Cross Red Crescent Guide to Community Engagement and Accountability (CEA)

Guide to the “Most Significant Change” Technique by Rick Davies and Jess Dart


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