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branding

IC TIG Week: Finding Independence Through Professional Branding by Nina Sabarre

1 Comment / Independent Consulting / July 3, 2021

Happy Independence Day! My name is Nina Sabarre, Founder & Principal of Intention 2 Impact (I2I) and Chair of the Independent Consulting TIG. Although I2I recognizes Juneteenth as the nation’s true commemoration of freedom, 4th of July also offers an opportunity to pause, reflect, and celebrate independence.  This week, the Independent Consulting TIG is taking …

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DVR TIG Week: Ann K. Emery and Denise Roosendaal on Fonts, Photos, and Colors: Three Techniques that Reinforce Branding

Leave a Comment / Data Visualization and Reporting / November 19, 2016

Ann K. Emery and Denise Roosendaal here. We teamed up to produce a slide document about AEA’s vision for what the association could look like by 2020. Here’s a sneak peek of the fuller document, which will be released later this year. Slide documents, or slidedocs, are slideshow-document hybrids. They’re designed inside presentation software like …

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Promoting Your Consultancy Week: Stella SiWan Zimmerman on Branding Book: What can this book do for your business?

1 Comment / Independent Consulting / April 9, 2013

Hello! My name is Stella SiWan Zimmerman and I am the President and founder of ACET Inc., a consulting firm specializing in the evaluation of educational, health, and human services programs. ACET has been in business for close to 15 years and we rebrand our image every 5 years. A ‘brand’ is anything that differentiates …

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Promoting Your Consultancy Week: Rita Fierro on Authentic Marketing

7 Comments / Independent Consulting / April 8, 2013

I’m Rita Fierro, Ph.D. the founder of Fierro Consulting, LLC. As part of the Independent consulting TIG, I’m sharing with you resources and lessons learned from my branding process. I coined the expression “authentic branding” to indicate a process that focuses on one’s inner strengths and desires instead of the external market. When I first …

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IC Week: Norma Martinez-Rubin on Small is Beautiful–Business Savvy for an Enduring Practice

Leave a Comment / Independent Consulting / September 27, 2012

I’m Norma Martinez-Rubin, an independent evaluation consultant with a practice focused on evaluating disease prevention and health promotion projects. Small-sized independent evaluation consultancies can offer clients the accessibility and nimbleness absent in larger organizations mired in their own bureaucracies. Our multiple roles as Chief Executive Officer, Chief Operations Officer, Chief Informational Officer, and Chief Creative …

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IE Week: Stan Capela on Tips from the Trenches: Building Your Brand as an Internal Evaluator

Leave a Comment / Internal Evaluation / May 25, 2012

My name is Stan Capela, and I am the VP for Quality Management and the Corporate Compliance Officer for HeartShare Human Services of New York. I have devoted my entire career to being an internal evaluator in the non-profit sector since 1978. In graduate school, you develop a wide range of skills on how to …

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