AEA365 | A Tip-a-Day by and for Evaluators

Oct/18

6

Social Media Tips for Conference Time by Jessica Byrnes

Jessica Byrnes

Hi, my name Jessica Byrnes and I’m a member of the AEA marketing team.

One of the greatest values of attending conferences like Evaluation 2018 is the people you meet and the networks you develop.  It can sometimes be difficult to put yourself out there and meet new people, especially at a larger event.

That’s where social media comes into play! If used effectively, social media can help you meet new people and strengthen current relationships, while also increasing awareness for your own practice or business.

Follow the Event Hashtag: #Eval18

Don’t wait until you get to Cleveland to start networking. Start using the event hashtag today! Include #Eval18 in all of your social media posts related to the conference – and have some fun with it. This is an easy way to start engaging with other attendees before you arrive at Evaluation 2018.

Be Active on Social Media During the Conference

It’s important to be active on social media even when you’re at Evaluation 2018. Tag other attendees in your posts, retweet or share other people’s content, and engage with conversations going on around the event to increase your online exposure among your peers.

Create Visual Content

Photos and videos from the conference can make effective social media tools and are great reminders of the people you met! Tweets with images receive 150% more retweets and Facebook posts that utilize visual content see over two times more engagement than those without images.

Follow Up

Keep the momentum going long after the conference ends by connecting online with your new contacts and colleagues.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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