Greetings! I’m Pat Mueller, President of Evergreen Evaluation & Consulting, Inc. of Jericho, Vermont. EEC’s business focuses on evaluation of federally funded Special Education programs. You’ll hear more about the rebranding of this niche firm later in the week.
The purpose of this week’s blogs is to share some thoughts, resources and musings on the marketing and branding aspects of promoting your evaluation business. Do you know your brand? If your brand was a person, what kind of person would it be? How would you market your brand for the digital age?
For some of us, marketing comes naturally and is an enjoyable part of owning and advancing our businesses. For others, it can be an after thought or “the last thing on the to-do list” that never quite gets done, or if it does, the results may not be particularly satisfying…how many times has the web site been redesigned?! Do I really use business cards? We hope this week’s blogs stimulate your thinking about creative and new ways to promote your consultancy.
This week’s posts will feature content on authentic branding, rebranding, positioning yourself and your business for success, determining the size of your consultancy, and the implications of niche businesses on branding.
Rad Resources: In preparation for the week, we suggest that you preview the web sites for this week’s bloggers as they illustrate the range of marketing and branding approaches employed by the featured consultants. One of our bloggers does not have a digital presence, as you will read later in the week.
To read more about building your consultancy, marketing and branding, check out these resources:
- Entrepreneur Magazine
- Gail Barrington’s recent book: Consulting Start-Up and Management: A Guide for Evaluators and Applied Researchers
The American Evaluation Association is celebrating Promoting Your Consultancy Week with information on marketing and branding. The contributions all this week to aea365 come from our colleagues who own evaluation businesses. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.