Happy November everyone! Liz Zadnik here, aea365’s Outreach Coordinator and sometimes Saturday contributor. I’m still synthesizing everything from the conference, but I wanted to share some social media tips that I picked up and have been reading about.
Lesson Learned: You may know about the rule of thirds in photography and visual design, but there’s also a rule of thirds for social media. The thirds consist of: promoting your organization or program, linking followers to allies and thought-leaders in the field, and then “fun” information that helps connect with followers and build rapport. This model feels familiar because of our love of threes in storytelling, nature, and art. I also find this helpful when trying to organize daily or weekly posting schedules.
Lesson Learned: There’s also the 80/20 rule. The ratio attempts to strike a similar balance to the rule of thirds: 80% of the time content is educational and intended to engage your audience in an interesting way – 20% is promotional, for example linking back to your website or recent publication. It gives you a little more freedom to discover the best combination and schedule for you.
Social media marketing and messaging research can help us shape not only the way we share our work and insights, but also in program and evaluation design. These guides can help us organize social media components of program implementation and evaluation. What are your favorite ways to organize social media content?
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