Hootsuite as a Tool for Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. Looking for any easier way to post on all of your social media channels? Try Hootsuite! I use Hootsuite to manage AEA’s Twitter and Facebook pages. Hootsuite is a social media management tool that helps you monitor your social channels and track what people are saying in the field. Here are a few tips for using the tool!

Rad Resource: Monitor multiple channels

The best feature of Hootsuite is that it allows you to manage multiple social media streams on one dashboard.  Through this tool, you can manage:

  • Twitter accounts
  • Facebook Profiles, Events, Groups, and Pages
  • LinkedIn Profiles, Pages, and Groups
  • Google+ Pages
  • Foursquare

Multiple dashboards allow you to post easily to all channels in one location. You can even post the same content across multiple platforms. However, be careful here—your Facebook fans and Twitter followers may have different needs.

Rad Resource: Schedule Posts

The scheduling feature on Hootsuite is very beneficial, especially for the busy professional who still wants to have a presence on social conversations. Hootsuite allows you to determine the time, date, and channel for your post. I recommend not posting too far in advance in order to stay relevant with your followers.

Rad Resource: Create Custom Dashboard

Hootsuite allows you to customize the information you see about each of your social media channels.  For example, if you add your Twitter account to Hootsuite, you can customize the dashboard to view your newsfeed, mentions from other twitter users, your tweets, new followers, retweets, scheduled tweets, and even more. This allows you to see all the pieces of information that are truly relevant to your needs.

Rad Resource: Monitor keywords and hashtags

In addition to creating streams for your social media channels, you can create streams for keywords and hashtags which allow you to follow conversations in the field. By simply choosing “add stream” then select “search” or “keywords” you can enter keywords, phrases, or popular hashtags. Follow words such as evaluation, #eval, data visualization, or #dataviz. Hootsuite will show you all of the tweets and posts related to this theme or topic. This is a great way to stay on top of the latest conversations in the field.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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