Carla Hillerns and Pei-Pei Lei on You had me at Hello: Effective Email Subject Lines for Survey Invitations
Did we get your attention? We hope so. We are Carla Hillerns and Pei-Pei Lei – survey enthusiasts at the Office of Survey Research at the University of Massachusetts Medical School. An email subject line can be a powerful first impression of an online survey. It has the potential to convince someone to open your …