Using Journey Maps for Qualitative Data Collection by Elizabeth DiLuzio
Greetings, eval community! Liz DiLuzio here, AEA365’s Lead Curator and sometimes contributor. Today, I want to explore with you the use of journey maps as a tool for collecting qualitative data. What are journey maps? Journey maps come from the world of Human-Centered Design. They are diagrams that depict an individual or group’s experience interacting …
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