social media

Why It’s Important to Post Frequently on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association.  Many turn to social media to promote their services or expertise. Although the sites are a free resource, you do have to dedicate time to and energy into creating relevant content on a regular basis. I have listed …

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Simple Tips for Reminding People That You are on Social Media by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for the American Evaluation Association. Social media offers a great way to have conversations with like-minded individuals. But, what if those like-minded individuals don’t know you have a Facebook, Twitter, or LinkedIn page. I am sharing just a few easy tips for getting …

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How to Stand Out on Facebook by Jayne Corso

Hello, my name is Jayne Corso and I am the community manager for American Evaluation Association. In early 2018, Mark Zuckerberg announced that there would be some changes to the Facebook News Feed algorithm that would prioritize meaningful interactions. This is not the first time Facebook updated their News Feed algorithm and each time the …

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20/80 Rule for Social Media by Jayne Corso

Hi my name is Jayne Corso and I am the social media manager for AEA. Today, I wanted to dive into the type of content that should be shared across social media channels. Social media content should be split 20/80: 20 percent brand promotions and strong calls to action, and 80 percent should be dedicated …

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Lessons from the Opening Plenary at Evaluation 2017 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 officially kicked-off yesterday! And, we had a great start with the opening plenary session from AEA president Kathy Newcomer. In her presentation, Kathy discussed the challenges evaluators are facing and how we can overcome those challenges to push evaluation and the evaluation …

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Social Media Tips for Evaluation 2017 by Jane Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017  is only days away, so let’s focus on social media for the conference! Here are a few tips I have compiled for staying social during an event, especially through Twitter!  Why Twitter? Twitter makes your posts visible to people who aren’t already …

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Using Social Media to Prepare for Evaluation 2017 by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. Evaluation 2017 is just a month away! I have compiled a few ways you can prepare for joining us in Washington D.C. using some social media tools. Hot Tip: Follow AEA on Social Media Follow AEA on Facebook and Twitter to …

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Writing Effectively for Facebook by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Facebook to connect with AEA members and the evaluation community. The platform makes it easy to share relevant articles, videos, and thoughts with your followers. I have put together a few tips to help you write more effectively for Facebook. …

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Writing Effectively for Twitter by Jayne Corso

Hi my name is Jayne Corso and I am the Community Manager for AEA. I often use Twitter to communicate with AEA members and the evaluation community. It is an effective tool for sharing information and staying relevant in conversations. I have compiled a few tips that will help you compose tweets of your own! Hot …

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How to Compose a Post for Different Social Channels by Jayne Corso

Hello, my name is Jayne Corso and I am the Community Manager for AEA. As a community manager, I create weekly posts for AEA’s Facebook and Twitter pages. Although you can share similar content on Facebook and Twitter, your approach should be unique for each channel. I have put together a few tips for composing text …

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