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Public Relations

Jennifer Rosinski and Ellen Moran on pitching to the media: Getting the press to tell a story about your evaluation work

We’re Jennifer Rosinski, Senior Media Marketing Manager at UMass Medical School’s Commonwealth Medicine division and Ellen Moran, a contributing writer. Promoting your research, projects, and subject matter knowledge through the media can enhance your professional reputation across and outside of your field. This visibility may increase your chances of winning new grants or clients, or …

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John Dearborne on Establishing Social Media Measurement Standards

I’m John Dearborne and I’ve taken to reading thought leaders in measurement in Public Relations in order to improve my evaluation practice, in particular around measuring communications. Today, I’d like to share resources related to identifying measurement standards in social media. Hot Tip – KD Paine’s PR Measurement Blog: Katie Delahaye Paine is an insightful …

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