AEA365 | A Tip-a-Day by and for Evaluators

TAG | new year

Hi my name is Jayne Corso and I am the Community Manager for AEA. As we reach the end of 2016, I wanted to provide some insights on what is predicted for social media platforms for 2017. I put together this list based on numerous industry blogs and my own insights. Let’s see what happens in 2017!

2017

Hot Tip: Quality Vs. Quantity

Platforms such as Instagram where users typically post once or twice per day are on the rise. This relates to the need for content that has more substance and is not overwhelming. Twitter is built for multiple posts, but often the posts have a short lifespan, and can clutter a news feed. Will we start to see twitter decline or change in the near future?

I also believe users will be looking for trustworthy platforms that are dedicated to showing true content. In the wake of speculation of social media spreading “fake news”, I expect Facebook and similar platforms to make this a priority in 2017.

Hot Tip: Show Users Your Event

With the popularity of Facebook Live and Snap Chat, it is no longer enough to just post about an event. You have to show the event through real-time videos and pictures. These tools make your users feel like they are a part of the action.

Hot Tip: Storytelling Will Continue to be King

Although no stranger to 2016, storytelling will be important for engagement in 2017. Similar to presenting your evaluation findings, your social media posts should go beyond recommendations or “the sell” and show the big picture and overall benefits. This is how you create online discussions and avoid the dreaded one-way conversations.

This will be my last post before 2017, so I hope everyone has a wonderful holiday season. I look forward to see what is in store for 2017! Add your predictions for 2017 in the comments.

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