AEA365 | A Tip-a-Day by and for Evaluators

TAG | Linkedin

Hi my name is Jayne Corso and I am the Community Manager for AEA. Now that you are back from Evaluation 2016, how are you going to keep in touch with the connections you made in Atlanta? How about using LinkedIn? LinkedIn is a great way to follow up with your peers and colleagues form the conference.

1471053241_linkedin

Hot Tip: Use LinkedIn to Build Your Professional Network

LinkedIn is the social media channel that is best for professional networking. On LinkedIn, you can search by name, company, or occupation. So, if you are not good with names you can still means to look people up! You can also search by keywords such as Evaluation or Evaluator.

Hot Tip: Build out Your LinkedIn Page so you are Easy to Find

Make your LinkedIn profile easy to find. First, make sure you have a recent photo of yourself. Next fill out your profile using searchable keywords such as evaluation, data visualization, research, internal evaluation, or health evaluation. You can also include your TIG involvement. Add the TIG you work with to the “Volunteer” section on your profile. Taking these steps will allow your profile to be easily searched by other evaluation practitioners.

Hot Tip: Follow the Evaluation 2016 Exhibitors on LinkedIn

Make connection with the exhibitors from Evaluation 2016. Like the company pages of organizations such as Abt Associates, IntegReview IRB, and Mathematica Policy Research. You can also find individuals who work at these organizations on their company page.

Hot Tip: Accept Your Digital Badge and Add it to Your Page

And one more thing…accept your digital badge from Evaluation 2016 and add it to your LinkedIn page! Use the badge to show your involvement with AEA and dedication to professional development.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

 

· · · ·

Hi my name is Jayne Corso and I am the Community Manager for AEA.

With so many different social media platforms to choose from (Facebook, Twitter, LinkedIn, Pinterest, Instagram…) it can be hard to identify the platform that works best for your content and the people you are trying to reach with your message. I have outlined a few insights on Facebook, Twitter, LinkedIn, and Pinterest that could help you determine where your content fits in on the social media spectrum.

1471053219_facebook

Hot Tip: Facebook

The most prominent age group on Facebook ranges between 25-34 years of age. This is closely followed by 35-44. Facebook requires unique content which can come in the form of photos, links, or videos. It is often difficult to re-purpose content on Facebook, because of the longevity of a post. However, the benefit to Facebook post longevity is that you do not have to post as often as other platforms, such as Twitter.  Depending on your desired activity, Facebook posts can occur a few times a week versus every day.

1471053228_twitter

Hot Tip: Twitter

Twitter and Facebook are very similar in terms of activity users. Twitter also attracts 25-34 years of age  followed closely by 35-44. The main difference with Twitter, is the life of the post. Twitter is saturated with content, which means your post might only be seen for a limited amount of time before it is pushed to the bottom of a news feed. Due to this short post lifespan, to use Twitter effectively, you need lots of content! Content should be posted to Twitter every day. This content should be a mix of original and shared (retweeted) posts.

Twitter is a great platform for re-purposing your content. Because of a Twitter post’s lifespan, you can repost the same or similar content multiple times to capture the best engagement.

1471053241_linkedin

Hot Tip: LinkedIn

LinkedIn captures a similar age group as Twitter and Facebook, however the active users tend to be more professional and with some type of higher education. LinkedIn is a great place to post content that is relevant to education, career advancement, and research. The active users on LinkedIn are motivated by career goals and professional networking. Content for LinkedIn should be unique similar to Facebook.

1471053254_pinterest

Hot Tip: Pinterest

Pinterest is by far dominated by women. To be successful on this platform you must have an archive of photos or visuals to choose from. Pins that are posted to Pinterest have a long shelf life, due to the active sharing and re-pinning of content. Pinterest is a great tool for sharing your data visualization examples!

I hope this blog provides a better understanding of each platform and helps you decide where to take your content. Use the comments below to share your thoughts.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· · · ·

My name is Jennifer Rosinski and I’m a Senior Marketing Manager at UMass Medical School’s Commonwealth Medicine division. My team uses social media channels (e.g., Twitter, LinkedIn, and Facebook) to reach global audiences across all social strata. Connecting with audiences through social media can help build your brand, share your expertise, and foster connections.

Social media is a quick, low-cost, high-impact way to spread the word about your organization’s major achievements and accomplishments. Twitter and LinkedIn, in particular, have become go-to places to share the latest research and knowledge in diverse fields from health care to financial management. In the evaluation world, social media can easily be used not only to disseminate project findings, but to share resources, recruit study participants, mobilize populations for community engagement activities, seek input on the development of tools, and much more.

Hot Tips:

  • Post publications you author, including journal articles, technical reports, blogs, and posters. Make sure these are public and the publisher has no restrictions. Our practice transformation expert Joan Johnston shared her poster about optimizing cervical cancer screening.
  • Share media coverage in which your organization is mentioned. This helps spread the message to a wider group. Make sure to mention any partners with whom you’ve worked so they can share it, too. The Massachusetts Executive Office of Health and Human Services shared our Tweet about news coverage of the Silver Alert Emergency Response Program partnership.
  • Like and share items posted on LinkedIn that have relevance to your field, or that highlight your work. Our pharmacists liked a post in our LinkedIn group about their conference posters.
  • Talk about awards, appointments or other accolades. Our Clinical Pharmacy Manager Kimberly Lenz shares her excitement in a Tweet about being appointed to a public advisory council.
  • Comment on news others share. One of our autism advocates, Elaine Gabovitch, elaborated on a poster that was posted in our LinkedIn group.
  • Tweet from conferences you attend or host. Here, Warren Ferguson, founder of the Academic & Health Policy Conference on Correctional Health supported by UMass Medical School, shares that a speaker is addressing mental health in criminal justice.

LinkedIn

  1. Connect with your colleagues (past and present), clients, partners
  2. Follow groups – employers, alma maters, interest areas
  3. Keep your profile up-to-date with new accomplishments

Twitter

  1. Learn how to appropriately abbreviate – 140 characters can be challenging; typos are easy!
  2. Use other Twitter handles in your tweets to let others know you are talking about them.
  3. Include relevant hashtags in your tweets. These searchable keywords increase your post’s visibility.

Rad Resources:

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

·

Hi my name is Jayne Corso and I am the Community Manager for AEA. Are you getting the most out of LinkedIn? A complete and active profile allows you to connect with more professionals and expand your network. Try these tips to increase your engagement on LinkedIn.

Untitled design (20)

Hot Tip: Always have a recent (and professional) photo

A profile picture is very important on LinkedIn because it is how you make your first impression. More people are willing to connect with you if you have a picture—a way to put a face with your name.  Use your updated headshot or take a professional photo on your own.

Remember your LinkedIn profile is very different than a Facebook profile. You should avoid using a photo with multiple people, late night photos, photos of your kids, or anything that shows you in a less than professional light.

Hot Tip: Fill out everything and add examples of your work

Make your profile as full as possible! Your resume is supposed to be a 1-2 page summary of your skills, often directly relating to your current position or the one you are applying for. On LinkedIn, you can expand. Add experience that might not fit on your resume.  Add your volunteer experience, your independent course work, or a position that you might not have room for on your resume.

You should also add examples of your work. Share reports, papers, or analysis that you have worked on. This is an excellent way to showcase your skills to your peers and possible employers.

Hot Tip: Make connections

Expand your LinkedIn network and make relevant connections. Search for people with similar interests. You can use keywords, company names, or titles to find people to connect with. You can also reach out to those who are connected with people in your network. LinkedIn will provide a list of recommended connections based on your previous work experience, relationships, and interests. It’s important to have a robust and relevant network, you never know when someone can help you with a project, find a job, or identify a unique opportunity.

Happy Networking!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· ·

Hello fellow evaluators! I’m Sheila B Robinson, aea365’s Lead Curator and sometimes Saturday contributor, and I have to admit, I get lonely sometimes. After all, I’m the only program evaluator in my organization. Sure, there are other people who collect and analyze data, but no one who can sit down with me over lunch and discuss logic models, debate the merits of using a goal-based or goal-free  approach, prattle on about program theory, or compare favorite theorists on the Evaluation Theory Tree. Where’s the eHarmony or Match.com for evaluators?

Thankfully, I have several options for going virtual to enjoy some good evaluation camaraderie. Strictly platonic, of course.

Rad Resources: EvalTalk is the discussion list of the American Evaluation Association. It’s a listserv that has been going since 1995! There are many active members and many, many more readers. Discussions can get quite heavy and theoretical at times, and many contributors write lengthy responses to questions engaging in spirited debates. On the other hand, many people use the group to pose simpler questions, such as requests for recommendations of instruments, products or services.

AEA’s LinkedIn group also hosts a number of interesting discussions on various evaluation-related topics. And while you’re on LinkedIn, look for other groups as well. I belong to a number of additional evaluation-related groups: The Evaluators’ Institute, The European Evaluation Society, Monitoring and Evaluation Professionals, Evaluators Group, RealWorld Evaluation, and Research, Methodologies, and Statistics in the Social Sciences. Some AEA Topical Interest Groups (TIGS) also have LinkedIn groups. And of course, some group discussions are more active than others.

All of these discussion groups have featured conversations around topics such as systems thinking, definitions of terms (e.g. outputs, outcomes, indicators, metrics, measures, etc.), how to deal with different types of data (e.g. Likert scales), statistical analysis software, RFPs, research design, capacity building, evaluation approaches, job openings, and much, much more.

Don’t forget to look for AEA, AEA TIGs, and AEA Affiliates on Facebook, and follow them on Twitter for even more evaluation conversation!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· ·

Hello, my name is Jayne Corso and I work with Dan McDonnell as a Community Manager for the American Evaluation Association (AEA).

As you probably know, LinkedIn is the social platform for professional development, career hunting and thought leadership. It is an excellent resource for presenting yourself as an experienced, savvy evaluation professional and enables you to find resources and networking opportunities that will benefit your practices and strategies.

One of the most powerful features of LinkedIn is its ability to search people by name, profession, keywords, or location. Results from these searches are dependent on the strength of personal profiles. I’d like to share a few tips that will help you create a stronger personal profile and become better connected with your professional peers in the evaluation community.

LinkedIn Search

LinkedIn Search

Hot Tip: Utilize all aspects of your profile.
Go beyond just including a photo, your work experience, and education. Add in your publications, skills, awards, independent course work, volunteer experience, and organizations you belong to. All of these features allow you to have a robust, well-rounded profile and will better highlight your expertise as an evaluation professional.

Hot Tip: Incorporate keywords.
Create a list of keywords that accurately communicate your expertise. Are data communications or data visualization or monitoring some of your greatest strengths? Improve your profile by incorporating these keywords repeatedly in your profile descriptions. This will allow your profile to be ranked high when the words are searched within LinkedIn (who you are connected to also influences these rankings). Placing keywords in your profile headline is also a great way to publicly show your expertise and helps other users make an informed decision about connecting with you.

Hot Tip: Customize your LinkedIn URL.
When you join LinkedIn, the site creates a generic URL for your profile that includes a series of numbers. Similar to a website URL, these numbers do not resonate high in a search. Placing your name or keywords into your URL will improve the visibility of your profile. Here are a few tips from LinkedIn on how to get started customizing your URL.

Rad Resource:
The search function of LinkedIn is also a great resource if you’re looking to expand your network and make connections. Searching industry keywords provides you with a full list of professionals and organizations dedicated to evaluation. You can also use advanced search to connect with colleagues, clients, and industry thought leaders. You’ll be surprised at how quickly you can expand your evaluation network with just a few searches. Try it out!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· ·

Hello, my name is Dan McDonnell and I am a Community Manager at the American Evaluation Association (AEA). In the fast-paced world of social media, things are always changing. Just as soon as you stop to take a breath, Facebook has tweaked its algorithm again. Or Twitter has updated its design. Recently, there have been a slew of changes that hit just about every major social network, and I thought I’d take the opportunity to give a few quick hits on what’s new, and how and how it affects evaluation professionals.

Hot Tip: Facebook Design Changes & More

Do you run a Facebook fan page? Facebook took a cue from Twitter who recently gave a facelift to the layout of fan pages. As of June 5th, the size of fan page  cover photo images has been adjusted to now require 851 x 315 pixels. In addition, Facebook removed what used to be called ‘page tabs’, replacing them with a simple menu of the major sections of your page – Timeline, About, Photos, Likes and More.

If the above changes weren’t enough, Facebook also gave users more freedom to customize the leftmost column of their fan page. Want your page ‘Reviews’ to be front and center? You can do that now! The entire left sidebar can be ordered entirely to your liking.

Hot Tip: Google + Authorship Limited

Remember that post I made a few months ago about Google Authorship? Well, it turns out, Google changed the game when it rolled out some major changes this week. While Google Authorship still exists, the biggest benefits have now been removed. Unfortunately, pictures are no longer supported in Google search results, nor will the author’s Google + circle information be shared. Now, if Authorship is correctly implemented into a blog post, only the name of the author will be added to the search result. Bummer.

Hot Tip: LinkedIn Premium Gets an Update

LinkedIn has become an essential tool for job seekers these days, as well as an excellent way to network. For the power users of the world, LinkedIn has a service called LinkedIn Premium, which I would highly recommend to anyone actively in job search mode. It’s a bit pricey though at $23.99 or $47.99 a month options, but with the addition of LinkedIn Premium Spotlight, a starter package that runs at just $7.99 a month, evaluation professionals can enjoy many enhanced benefits of LinkedIn without breaking the bank.

With Premium Spotlight, LinkedIn will make your profile stand out more among search listings, offer you suggestions for keywords to include in your profile to make yourself more visible for hiring managers and more. Check it out!

Hot Tip: Twitter Changes Fonts

Ok, so unless you’re a Helvetica purist, this one isn’t too big of a deal. Back on May 30th, Twitter angered (or delighted, depending on who you ask) font geeks around the world by changing the default typeface of Tweets from Helvetica Neue to Gotham. Some users have reported that the new font makes it more difficult to read, while others have embraced it fully. What’s your take?

Twitter Font Change

Twitter Font Change

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

Dan McDonnell on Google + | Dan McDonnell on Twitter

 

· · · ·

Greetings from Canada! My name is Chi Yan Lam (@chiyanlam) and I am a PhD student working in the areas of educational assessment and program evaluation at Queen’s University at Kingston, Ontario. You are probably already familiar with legitimate uses of Twitter, LinkedIn, or Facebook in relation to evaluation learning, but have you thought about augmenting your personal learning network to other social media platforms?

In today’s connected learning environments, professional development is no longer confined to traditional codified sources of knowledge, such as peer-reviewed journals or conference workshops. Social media can inform your professional development by facilitating communications with those within and outside of your immediate network, connecting you to those evaluators who share your interests, and allowing you to create and share your learning with others. Augmenting your personal learning network with online resources can be tremendously valuable and rewarding.

Rad Resource: YouTube needs no introduction and, boy, is it a hidden treasure trove of evaluation resources. From short instructional clips to recorded lecture and talks, you can easily locate many hours of learning. Try searching for specific key word (e.g. Empowerment Evaluation; Developmental Evaluation), or for specific theorist (e.g. Michael Patton). You should also search for YouTube Channels organized by evaluation organizations (e.g. AEA; IPDET).

Rad Resource: Pinterest is the virtual equivalent to a corkboard allowing its users to ‘pin’ and collect great visuals from all over the web. Evaluators like Kylie Hutchison and others do a fabulous job of curating great, often visually interesting, resources on evaluation.

Rad Resource: Slideshare is a great repository of presentation slidedecks. Try searching for slidedecks from specific conferences (e.g. eval13) or by evaluation approaches (e.g. developmental evaluation).

Rad Resource: Attend live online PD webinars. AEA offers both their e-Study and Coffee Break series. Did you know AEA members have free access to previously recorded Coffee Break webinars! The Canadian Evaluation Society is also launching a webinar series.

One more thing…

Bonus Rad Resource: Institutions often make available lectures and debates online! For instance, take a look at the 2010 Claremont Evaluation Debate, Claremont Evaluation Center Webinar Series, or Western Michigan University’s Evaluation Café series.

Happy learning!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· · · · ·

My name is Susan Kistler. I am the American Evaluation Association’s Executive Director and aea365’s regular Saturday Contributor. Today, we’re talking all things LinkedIn!

Rad Resource – AEA’s LinkedIn Group: AEA’s LinkedIn Community has over 9000 subscribers from around the world and is open to anyone with an interest in evaluation. It’s free (always worth noting) and takes 30 seconds to join if you are already on LinkedIn and a few minutes if you need to make an account. Current popular discussions include ones focusing Theory of Change, Logic Modeling, and Webinars for Capacity Development.

Lessons Learned – why bother? You can post questions to AEA’s LinkedIn group and take advantage of the collective knowledge of those 9000 subscribers. LinkedIn also provides a way to build your professional network, connecting with colleagues with common interests. The group’s ‘jobs’ tab is a place to look for open positions (although I would still recommend searching AEA’s job listings first as they are more extensive).

Rad Resource – LinkedIn’s Endorsement Feature: On October 1, I received an email:

“Patricia Rogers has endorsed you!”

“Why thank you Patricia!” thought I – and then I didn’t think a whole lot more about it.

We were deep into conference preparations and I didn’t click through on the “See endorsements” button that came with that initial missive. By the time I returned from the conference, there were a number of emails waiting, telling me that someone had endorsed my skills. Now I was intrigued, and appreciative, and humbled. And I clicked through.

Here is what I found – at least today’s version of it:

Hot Tip – Adding Endorsements: When signed in and you view the profiles of most people in your LinkedIn network, you can both see and add to their endorsements (unless they have turned this section off), and you can see the endorsements of people outside your network (but not add to them).

Lessons Learned From Endorsements: The endorsements features is a bit like a light, appreciative, 360 evaluation. I learned about how others view me (I wouldn’t have even put Volunteer Management on my personal skills list, but it is indeed a rewarding part of my work). For those I know well, it enables me to provide public kudos and support their work and career – as well as to learn about aspects of their work that were unknown to me.  For those I know less well, it offers insight into their perceived capacity as well as the scope of their personal networks, at least on this platform. In the future, as you seek contracts and positions, potential funders and employers may be looking at your LinkedIn endorsements.

Hot Tips for Leveraging Endorsements from Entrepreneur Magazine’s Daily Dose Blog:

  • Endorse others first and endorse fairly
  • Keep it easy for your inner circle
  • No mass emails

The above reflect my own opinions and not necessarily that of AEA. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

My name is Susan Kistler and I am the American Evaluation Association’s Executive Director and aea365’s regular Saturday contributor.

AEA has a vibrant community on AEA’s LinkedIn Group, open to members and nonmembers alike. We wanted to take a look at the change in subscribers over time and to learn more about the group’s composition.

Hot Tip – LinkedIn Group Stats Dashboard: In November of 2011, LinkedIn launched a new group stats dashboard. Every group now has a dashboard that group members can view, and in many cases that the public can view as well. You can access AEA’s stats dashboard by clicking here.

The dashboard includes summary statistics, demographics, growth information, and a weekly activity summary. The screenshot below shows the first page, but it is worth clicking through to explore a bit.

Lessons Learned – Examining the Dashboard: I had recently moderated an AEA Coffee Break Webinar featuring Veronica Smith speaking about designing data dashboards (if you are an AEA member, you can access the free recording in the archive here, if you aren’t, wouldn’t you like to join?). Was this one designed well, I asked myself?

It had current key performance indicators (KPIs). I could find the subscribers, basic information about their demographics, and the volume of discussion and comments in the past week. All useful. But a number of things were missing, most noticeably:

1. Filtering and drilldown: I couldn’t filter what I was seeing to look at a particular timeframe or drill down to learn more about the group’s subscribers from a particular region. We have noted that many of the new LinkedIn subscribers are international, hailing from many countries including a considerable representation from developing countries and countries in transition. However, I couldn’t find anything out about them – not even a breakdown of domestic versus international.

2. Longitudinal data: The dashboard offered very little longitudinal data to explore change over time, and what could be found required mousing over individual bars to understand. The annotations, red lines, and even the years in the snapshot below, I had to add myself in a graphics program. However, it was useful to be able to see the history across years. With a little work I could see the increase in average weekly subscribers in 2011 and again in 2012, and it made me want to learn more – but there was no way to segment and explore the newer versus older subscribers.

New Subscribers by Week Over Time

At this point, I want to applaud LinkedIn for starting to help its group owners to understand more about their subscribers, but there is a long way to go. Using the dashboard made it clear that there are unanswered questions (why did we jump so much in the first two months of 2012?), but also that we’ll need to turn to other avenues for answers.

Have you seen a great public dashboard? One that needs improvements?

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

· ·

Older posts >>

Archives

To top