I’m Patti Bourexis, President of The Study Group Inc. Back in the 1980s I was thrown into the world of marketing. Some of the enduring lessons I learned were from the marketing books of Al Ries and Jack Trout – particularly Positioning: The Battle for Your Mind. “Positioning,” wrote Ries and Trout in 1981, “is …
Hello! My name is Stella SiWan Zimmerman and I am the President and founder of ACET Inc., a consulting firm specializing in the evaluation of educational, health, and human services programs. ACET has been in business for close to 15 years and we rebrand our image every 5 years. A ‘brand’ is anything that differentiates …
I’m Rita Fierro, Ph.D. the founder of Fierro Consulting, LLC. As part of the Independent consulting TIG, I’m sharing with you resources and lessons learned from my branding process. I coined the expression “authentic branding” to indicate a process that focuses on one’s inner strengths and desires instead of the external market. When I first …
Promoting Your Consultancy Week: Rita Fierro on Authentic Marketing Read More »
Greetings! I’m Pat Mueller, President of Evergreen Evaluation & Consulting, Inc. of Jericho, Vermont. EEC’s business focuses on evaluation of federally funded Special Education programs. You’ll hear more about the rebranding of this niche firm later in the week. The purpose of this week’s blogs is to share some thoughts, resources and musings on the …
Promoting Your Consultancy Week: Pat Mueller on Promoting Your Consultancy Read More »
Hello, I am Maggie Miller, the principal of Maggie Miller Consulting. I conduct program evaluation for small to mid-size nonprofits in the Denver/Boulder area. Sometimes I think I should change that tagline because I’ve gotten referrals to larger nonprofits (whom I adore), but I am still very attached to the small identity. Hot Tips: Trust …
Maggie Miller on Follow up to Small is Beautiful Read More »
Greetings! My name is Jesse Burns, and I am part of the OL-ECB TIG leadership. Outside of AEA, I am an independent consultant that works with a variety of organizations to design, implement and evaluate new products and services. As an independent consultant, I have learned that managing the uncertainty with innovation projects is critical …
OL-ECB Week: Jesse Burns on Being an Independent Consultant Read More »
Hi, I am Amy Germuth, President and Founder of EvalWorks, LLC and blogger at EvalThought. So you are an evaluation consultant. You evaluate programs/projects as part of an evaluation consultancy you own, co-own, or work for. But how often do you evaluate your own business? Hot Tip #1: Think logic model. Do you have a …
IC TIG Week: Amy Germuth on Evaluating Your Own Consulting Practice Read More »
