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meHi my name is Jayne Corso and I am the Community Manager for AEA. I was recently asked how I find and choose articles to post on the AEA social media sites, so I thought I would share my resources with everyone. When posting on social media, I try to maintain a good mix of association news, to keep our community informed about AEA, and evaluation news, to keep our community informed and about trends and lessons learned in evaluation. Here is where I pull my information:

Rad Resource: Twitter

Twitter is an excellent resource for finding content. I will often search relevant hashtags such as #Eval, #Evaluation, and #DataViz to find posts relating to these topics. I do have to do a little digging to make sure I find articles and resources that are informative, reliable, and can relate back to our community – but the content I find is often very rich and diverse.

In addition to searching on twitter, I follow many evaluators who are using the platform. This is helpful, because I can then see what other evaluators are posting 1) to share their content on our sites and 2) to gain a better understanding on what content is relevant and trending in evaluation. Here’s just a few evaluators I follow:

annkemery | Ann K. Emery

clysy | Christopher Lysy

EJaneDavidson | Jane Davidson

EvaluationMaven | Kylie Hutchinson

John_Gargani | John Gargani

Rad Resource: Evaluation Blogs

I follow a lot of evaluation blogs to find insights from our members. I often share posts that I believe are relevant and will resonate with our community. These blog posts allow AEA to share multiple points of view on evaluation related topics. Below are a few blogs that I use for my “go-to” resources:

BetterEvalution

Evaluation is an Everyday Activity

Evergreen Data Blog

Ann K. Emery’s blog

Eval Central

Rad Resource: Resources from AEA

AEA has a whole page of great resources for finding evaluation content. Click here to see evaluators that are active on social media and an array of evaluation related blogs. This is a great starting point for curating content for your social media posts!

I hope this information is helpful. If you have other great evaluation resources, please share them in the comments. Get busy posting!

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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Venturing into social media can be a daunting task since the various platforms are growing so quickly. Developing a checklist can be an easy way to get started in social media and organize your social strategy and routine.

I have outlined a few ways you can start developing your social media checklist.

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 Define your audience

Identifying your target audience on social media is important. It’s easy to say that you want to target anyone or everyone who is willing to give you a like or retweet, but is this really aiding your social media goals or purpose and is your content being used effectively?

By identifying who you want to target—whether that group is students, evaluation professionals, non-profit workers, or those focused in data—you can create targeted content that will be more valuable for your followers and result in a higher return on investment for your social strategy. You can start with the basic demographics questions: age, occupation and education. Then you can identify their interests.

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Develop a content strategy

It’s important to develop some sort of content strategy when venturing into social media so you can stay relevant with your audience. This helps you stay on track and keeps you from sharing anything and everything. Once you have identified what your audience is looking for, you can develop posts that match their needs.  Important questions to ask yourself when developing content are:

What is important to your audience?

What are their questions or concerns?

What do they want to learn more about?

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Set up your check list for each channel

Once you are ready to start posting, you can set up your personal checklist and scheduling guide which will help you reach your activity goals. Below are a few examples:

Facebook

  • Publish 1 post each day
  • Dedicate two days each week to blog content from evaluation sources
  • Monitor and respond to comments once a week
  • Review insights at the end of every month

Twitter

  • Publish twice daily
  • Retweet relevant content to your followers twice a week
  • Follow 15 new and relevant users or organizations each week
  • Follow industry hashtags once a week

These are just a few examples. You can create a checklist that works with your schedule and social goals.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org. aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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