AEA365 | A Tip-a-Day by and for Evaluators



p2i Week: Ann K. Emery and Johanna Morariu on Message, Design, and Delivery for Webinars

Greetings, we’re Ann K. Emery and Johanna Morariu, Innovation Network evaluators and p2i Advisory Board Members. We train foundations and nonprofits on everything from Evaluation 101 concepts to logic models to data visualization through both in-person trainings and online webinars.

Lesson Learned: Want to rock your next webinar? We’ve adapted p2i’s preparation, design, and delivery strategies for our webinars, plus created a few of our own strategies.

Message: Structure (and Time!) Your Webinar Content. First, outline your content. Don’t sit down to a blank PowerPoint file and just start typing; your webinar will be much better if you structure, chunk, and organize first.

Second, consider the p2i Messaging Model. I ask myself, “How much time does each particular story, example, or resource really deserve? 30 seconds, 1 minute, 5 minutes?”

Finally, create a Pacing Schedule by writing the main headers from your outline and their corresponding time allocations onto a large sheet of paper. During the live webinar, display the Pacing Schedule somewhere visible so you can glance up and make sure you’re on track.

Emery Morariu 1

Design: Structure Your Slides. As you sit down to design your slides, don’t forget about your original outline. Through Stephanie Evergreen’s Design Demo slidedeck for p2i, we learned about creating divider slides to alert the audience that new sections are beginning. We use this design strategy in live workshops as well as online webinars so that participants can better parse and digest the new information.

Can you spot our divider slides below? We use big font against dark backgrounds, which contrast from the main body slides.

Emery Morariu 2

Delivery: Structure Your Physical Space. Deliver your best webinar ever by carefully structuring your physical space.

As shown below, we use three laptops. Laptop #1 is for viewing your slides and speaking points (rather than clumsily flipping through hard copies of notes). Laptop #2 is the “live” webinar laptop, which is registered for the webinar in the Presenter role. Laptop #3 is registered for the webinar in the Participant role so you can spy on yourself and make sure your slides are progressing smoothly.

Learn more about structuring your physical space at

Emery Morariu 3

How have you adapted p2i strategies for your webinars? Do you have additional tips to share? Comment below or connect with us on twitter: @annkemery and @j_morariu.

The American Evaluation Association is celebrating p2i Week with AEA members who have used our Potent Presentations Initiative. The contributions all this week to aea365 come from members who have used p2i strategies in their presentations. Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.


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