AEA365 | A Tip-a-Day by and for Evaluators

Nov/14

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Dan McDonnell on Getting More Out of Twitter Hashtags

Hello, my name is Dan McDonnell and I am a Community Manager for the American Evaluation Association (AEA). Hashtags are an integral part of the Twitter experience. Whether you follow popular hashtags like #eval to keep up on the latest news in evaluation, or you include them in your own Tweets to join larger conversations and connect with other users with similar interests, there are an immensely useful feature. Third-party tools can help you get more mileage out of hashtags. Here are a few that I find extremely useful.

Cool Tool: Twilert

Think of Twilert as Google Alerts for Twitter. Once you set up an account, you can enter in a hashtag or keyword – and Twilert will automatically email you whenever a Tweet uses the input. No need to stare and refresh your Twitter feed 24/7, 365 if you want to get late, breaking news.

Cool Tool: Keyhole

Keyhole is your view into deeper analytics around Twitter hashtags. This tool allows you to set up a hashtag as a ‘track,’ which provides insights around how many people are seeing or reading a hashtag, top recent Tweets using the hashtag and even suggest users for you to follow. You can filter searches using multiple hashtags for even deeper insights, and download charts and reports in .XLS format and unleash your inner data geek.

Cool Tool: Ritetag

Quite simply, Ritetag  tells you how likely your Tweet will be seen or discovered using an individual hashtag. Once you install the browser add-on (highly recommended) Ritetag will sync with the Twitter client (or most other major third-party apps like Buffer, Hootsuite, Tweetdeck and more) and  instantly start feeding you information about the hashtag you’ve just entered into the Tweet window. It will tell you the number of unique Tweets per hour, Retweets, the number of impressions – and more. It will even tell you (via a color-coded system) whether the hashtag you are using is overused, and thus unlikely to be read.

Cool Tool: Bluenod

Data visualization time. Enter a hashtag into Bluenod and it creates a map of the community using that hashtag. You’ll visualize a series of nodes, emphasizing the connections between users, their influence nd their frequency. Check it out, it’s tough to do this tool justice without giving it a try yourself.

Do you have questions, concerns, kudos, or content to extend this aea365 contribution? Please add them in the comments section for this post on the aea365 webpage so that we may enrich our community of practice. Would you like to submit an aea365 Tip? Please send a note of interest to aea365@eval.org . aea365 is sponsored by the American Evaluation Association and provides a Tip-a-Day by and for evaluators.

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1 comment

  • Kath McNiff · December 1, 2014 at 4:37 am

    These are great tips – thanks Dan! Twitter has proven itself to be an invaluable tool for qual researchers but it’s not easy to understand the best approach to using it. Your practical ideas really help. What are your thoughts on Twitter chats for evaluators and other researchers? Any good ones out there? What about hosting them?

    Reply

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